How popular isJo Malone?
In September 2026, people searched for Jo Malone by name about 6,020 times in New Zealand, a 20.9% increase from the previous year. These searches made up 20.1% of all New Zealand room spray brand searches, placing Jo Malone third out of six brands. When we asked both ChatGPT and Google AI Overviews about room spray brands, Jo Malone did not appear in any of the answers.
Jo Malone is the third most searched of 6 competitors and not listed in any AI answer.
AesopShare of searches 30.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
EcoyaShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Jo MaloneShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DiptyqueShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Ashley & CoShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top room spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jo Malone did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecoya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ashley & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Aromatherapy Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aesop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about room spray brands
5 answers
Asked ChatGPT
“Which room spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best room spray brands in New Zealand?”
Asked ChatGPT
“What's the best room spray brand in New Zealand for freshening rooms?”
Searched Google, AI Overview
“room spray nz”
Searched Google, AI Overview
“room freshener spray”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which room spray brands compete with Jo Malone?
Share of searches by month for Aesop, Ecoya, Jo Malone, Diptyque, Ashley & Co, The Aromatherapy Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Ecoya | Jo Malone | Diptyque | Ashley & Co | The Aromatherapy Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 24.4% | 17.7% | 12.4% | 10.9% | 3.3% |
| Nov 2025 | 38% | 33.6% | 11.6% | 7% | 8% | 1.8% |
| Dec 2025 | 29% | 31% | 18.7% | 9.5% | 8.2% | 3.6% |
| Jan 2026 | 30.8% | 24.1% | 17.1% | 13.7% | 10.4% | 3.8% |
| Feb 2026 | 33.1% | 20.9% | 17.5% | 13.5% | 11.5% | 3.5% |
| Mar 2026 | 34% | 22.1% | 18.9% | 12.1% | 10% | 3% |
| Apr 2026 | 29.3% | 23.2% | 19% | 15.1% | 10.3% | 3.1% |
| May 2026 | 31.4% | 24.2% | 17.4% | 12.9% | 10.8% | 3.3% |
| Jun 2026 | 34% | 25.2% | 14.7% | 13.6% | 9.6% | 2.9% |
| Jul 2026 | 24.4% | 43.1% | 13% | 10.5% | 6.8% | 2.1% |
| Aug 2026 | 30.2% | 24.2% | 16.3% | 14.4% | 12.5% | 2.5% |
| Sep 2026 | 30.5% | 24% | 20.1% | 14.3% | 8.5% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 8.6K | -1.2% | +0.3 points | |
| 2, held 2nd | 24% | 6.7K | -3% | -0.2 points | |
| 3, held 3rd | 20.1% | 5.7K | +21.2% | +3.9 points | |
| 4, held 4th | 14.3% | 4K | -2.7% | -0.1 points | |
| 5, held 5th | 8.5% | 2.4K | -33.3% | -4 points | |
| 6, held 6th | 2.6% | 720 | 0% | +0.1 points |
1.
Aesop30.5%
Held 1st. 8.6K estimated branded searches, -1.2% vs prior month. Share +0.3 points.
2.
Ecoya24%
Held 2nd. 6.7K estimated branded searches, -3% vs prior month. Share -0.2 points.
20.1%
Held 3rd. 5.7K estimated branded searches, +21.2% vs prior month. Share +3.9 points.
4.
Diptyque14.3%
Held 4th. 4K estimated branded searches, -2.7% vs prior month. Share -0.1 points.
8.5%
Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -4 points.
2.6%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Jo Malone and its closest rivals
Every comparison with Jo Malone
25 comparisons
- Chanel vs Jo Malone
- Dior Beauty vs Jo Malone
- Gucci vs Jo Malone
- Jo Malone vs Tom Ford
- Jo Malone vs Versace
- Jo Malone vs Yves Saint Laurent
- Aesop vs Jo Malone
- Ecoya vs Jo Malone
- Diptyque vs Jo Malone
- Jo Malone vs Rabanne
- Jo Malone vs L'Occitane
- Glasshouse Fragrances vs Jo Malone
- Carolina Herrera vs Jo Malone
- Essano vs Jo Malone
- Ashley & Co vs Jo Malone
- ecostore vs Jo Malone
- Jo Malone vs Le Labo
- Jo Malone vs The Aromatherapy Co.
- Jo Malone vs Maison Francis Kurkdjian
- Dove vs Jo Malone
- Jo Malone vs The Aromatherapy Company
- Jo Malone vs LucyKing
- Jo Malone vs Viktor&Rolf
- Jo Malone vs Living Light
- Jo Malone vs Only Good
How has branded search demand for Jo Malone changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jo Malone in New Zealand rose from 5K to 6K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands in New Zealand increased from 17.7% to 20.1%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands in New Zealand peaked at 20.1% in September 2026 and was lowest at 11.6% in November 2025.
How did search popularity change for New Zealand room spray brands in September 2026?
4 changes
In September 2026, Jo Malone gained share of searches among room spray brands in New Zealand, from 16.3% to 20.1%.
In September 2026, Ashley & Co lost share of searches among room spray brands in New Zealand, from 12.5% to 8.5%.
Estimated monthly branded searches for Diptyque in New Zealand rose 22.5% over 12 measured months, from 3.3K to 4K in September 2026.
Estimated monthly branded searches for The Aromatherapy Company in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are Jo Malone’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jo malone candle
- jo malone cologne
- jo malone diffuser
- jo malone london
- jo malone scents
- jomalone
- jomalone cologne
- jomalone diffuser
- jomalone fragrance
Do you work for Jo Malone? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Jo Malone compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fragrance brands | 7th of 12 | 4.4% | Show ranking |
| Candle and home fragrance brands | 3rd of 9 | 16.1% | Show ranking |
| Room spray brands | 3rd of 6 | 20.1% | Shown above |
| Hand soap brands | 2nd of 8 | 19.3% | Show ranking |
Is Jo Malone your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.