Aesop vs Jo Malone:Which is more popular by branded search in New Zealand?
In August 2026, Aesop had more branded searches than Jo Malone among candle and home fragrance brands in New Zealand. Aesop was estimated to have 11.6K branded searches compared to Jo Malone’s 7.1K, and held a 28.1% Share of Search versus Jo Malone’s 17.3%.
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Which is more popular in search, Aesop or Jo Malone?
Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aesop, Jo Malone. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 26.7% | 17.5% | 12% | 13.6% |
| Nov 2025 | 40.5% | 29.3% | 11.4% | 6.5% | 12.3% |
| Dec 2025 | 35.1% | 24.1% | 16.4% | 8.6% | 15.9% |
| Jan 2026 | 28.9% | 28.2% | 17% | 14.9% | 11.1% |
| Feb 2026 | 27.4% | 31.1% | 18.7% | 13.9% | 8.9% |
| Mar 2026 | 28.9% | 31.3% | 19.1% | 12.8% | 7.8% |
| Apr 2026 | 30.3% | 26.5% | 19% | 14.9% | 9.3% |
| May 2026 | 29.8% | 29.4% | 18% | 13.7% | 9% |
| Jun 2026 | 29.5% | 29.5% | 16.1% | 14% | 11% |
| Jul 2026 | 45.7% | 21.9% | 14.2% | 11.4% | 6.8% |
| Aug 2026 | 30.4% | 28.1% | 17.3% | 15.2% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Aesop and Jo Malone comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Jo Malone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 26.7% to 28.1%, and its estimated monthly branded searches moved from 10.4K to 11.6K.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 17.5% to 17.3%, and its estimated monthly branded searches moved from 6.8K to 7.1K.
How did search popularity change for New Zealand candle and home fragrance brands in August 2026?
2 changes
In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.
In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
25 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop body care
- aesop body wash
- aesop candle
- aesop com
- aesop deo
- aesop diffuser
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop near me
- aesop nz
- aesop online
- aesop parfum
- aesop room spray
- aesop sale
- aesop skincare
- aesop tacit
Jo Malone
19 branded search terms
- english pear freesia jo malone
- jo malone candle
- jo malone cologne
- jo malone diffuser
- jo malone eau de parfum
- jo malone london
- jo malone london cologne
- jo malone near me
- jo malone nz
- jo malone online
- jo malone peony & blush suede
- jo malone scents
- jo malone wood sage and sea salt
- jomalone
- jomalone co nz
- jomalone cologne
- jomalone diffuser
- jomalone fragrance
- jomalone nz
Put your own brand in this comparison
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