Jo Malone vs Yves Saint Laurent:Which is more popular by branded search in New Zealand?
In August 2026, Yves Saint Laurent had more branded searches than Jo Malone among fragrance brands in New Zealand. Yves Saint Laurent was estimated to have 29.7K branded searches compared to Jo Malone’s 7.1K, and held a 16.3% Share of Search versus Jo Malone’s 3.9%.
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Which is more popular in search, Jo Malone or Yves Saint Laurent?
Compare the perfume and fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yves Saint Laurent, Jo Malone. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Jo Malone and Yves Saint Laurent comparison changed over the last 12 months?
3 findings
- Yves Saint Laurent was ahead of Jo Malone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among fragrance brands in New Zealand moved from 4.2% to 3.9%, and its estimated monthly branded searches moved from 6.8K to 7.1K.
- Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand moved from 15.7% to 16.3%, and its estimated monthly branded searches moved from 25.3K to 29.7K.
How did search popularity change for New Zealand fragrance brands in August 2026?
2 changes
In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.
Estimated monthly branded searches for Yves Saint Laurent in New Zealand rose 17.6% over 11 measured months, from 25.3K to 29.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jo Malone’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jo Malone
19 branded search terms
- english pear freesia jo malone
- jo malone candle
- jo malone cologne
- jo malone diffuser
- jo malone eau de parfum
- jo malone london
- jo malone london cologne
- jo malone near me
- jo malone nz
- jo malone online
- jo malone peony & blush suede
- jo malone scents
- jo malone wood sage and sea salt
- jomalone
- jomalone co nz
- jomalone cologne
- jomalone diffuser
- jomalone fragrance
- jomalone nz
Yves Saint Laurent
23 branded search terms
- ysl
- ysl black optimum
- ysl colognes
- ysl edp
- ysl heel
- ysl libre
- ysl parfum men
- ysl perfumes
- ysl pocketbook
- ysl y
- ysl yedp
- yslbeauty com
- yves saint laurent
- yves saint laurent cologne
- yves saint laurent eau de parfum
- yves saint laurent near me
- yves saint laurent nz
- yves saint laurent online
- yves saint laurent perfume
- yvessaintlaurent
- yvessaintlaurent cologne
- yvessaintlaurent eau de parfum
- yvessaintlaurent perfume
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.