Brandwave

Diptyque vs Jo Malone:Which is more popular?

In September 2026, Jo Malone had more branded searches than Diptyque among room spray brands in New Zealand. Jo Malone had about 5,670 branded searches, while Diptyque had 4,030. Jo Malone made up 20.1% of all room spray brand searches we track, and Diptyque accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about room spray brands, neither Diptyque nor Jo Malone appeared in any of the five answers.

Among room spray brands in New Zealand in September 2026

Who do people search for more?

Jo Malone, about 41% more searches than Diptyque

Jo Malone 5.7K searchesDiptyque 4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Diptyque in 0 of 5Jo Malone in 0 of 5

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Top room spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Diptyque nor Jo Malone showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ecoya1st
  2. The Aromatherapy Company2nd
  3. Ashley & Co3rd
  4. Aesop4th
  5. Jo Malone–
  6. Diptyque–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecoya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ashley & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Aromatherapy Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about room spray brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Diptyque or Jo Malone more popular in search?

This chart shows how often people search Google for Diptyque and Jo Malone by name. Each line represents a brand's share of searches for all six room spray brands we track, month by month, from searches in New Zealand.

Diptyque and Jo Malone among room spray brands in New Zealand, by month

Share of searches by month for Jo Malone, Diptyque. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopEcoyaJo MaloneDiptyqueAshley & CoThe Aromatherapy Company
Oct 202531.3%24.4%17.7%12.4%10.9%3.3%
Nov 202538%33.6%11.6%7%8%1.8%
Dec 202529%31%18.7%9.5%8.2%3.6%
Jan 202630.8%24.1%17.1%13.7%10.4%3.8%
Feb 202633.1%20.9%17.5%13.5%11.5%3.5%
Mar 202634%22.1%18.9%12.1%10%3%
Apr 202629.3%23.2%19%15.1%10.3%3.1%
May 202631.4%24.2%17.4%12.9%10.8%3.3%
Jun 202634%25.2%14.7%13.6%9.6%2.9%
Jul 202624.4%43.1%13%10.5%6.8%2.1%
Aug 202630.2%24.2%16.3%14.4%12.5%2.5%
Sep 202630.5%24%20.1%14.3%8.5%2.6%

How has the Diptyque and Jo Malone comparison changed over the last 12 months?

3 findings
  • Jo Malone was ahead of Diptyque in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Diptyque’s share of searches among room spray brands in New Zealand moved from 12.4% to 14.3%, and its estimated monthly branded searches moved from 3.3K to 4K.
  • Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands in New Zealand moved from 17.7% to 20.1%, and its estimated monthly branded searches moved from 4.7K to 5.7K.

How did search popularity change for New Zealand room spray brands in September 2026?

2 changes

  1. In September 2026, Jo Malone gained share of searches among room spray brands in New Zealand, from 16.3% to 20.1%.

  2. Estimated monthly branded searches for Diptyque in New Zealand rose 22.5% over 12 measured months, from 3.3K to 4K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Diptyque’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Diptyque

11 branded search terms

  • diptyque
  • diptyque do son
  • diptyque eau duelle
  • diptyque leau papier
  • diptyque orpheon
  • diptyque perfume
  • diptyque philosykos
  • diptyque philosykos parfum
  • diptyque solid perfume
  • diptyque tam dao
  • orpheon diptyque

Jo Malone

4 branded search terms

  • jo malone candle
  • jo malone london
  • jo malone scents
  • jomalone

How the Brand Demand Index is measured

Other head-to-heads among room spray brands

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