Aesop vs Diptyque:Which is more popular by branded search in New Zealand?
In August 2026, Aesop had more branded searches than Diptyque among candle and home fragrance brands in New Zealand. Aesop was estimated to have 11.6K branded searches compared to Diptyque’s 6.3K, and held a 28.1% Share of Search versus Diptyque’s 15.2%.
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Which is more popular in search, Aesop or Diptyque?
Compare the candle and home fragrance brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aesop, Diptyque. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecoya | Aesop | Jo Malone | Diptyque | Glasshouse Fragrances |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 26.7% | 17.5% | 12% | 13.6% |
| Nov 2025 | 40.5% | 29.3% | 11.4% | 6.5% | 12.3% |
| Dec 2025 | 35.1% | 24.1% | 16.4% | 8.6% | 15.9% |
| Jan 2026 | 28.9% | 28.2% | 17% | 14.9% | 11.1% |
| Feb 2026 | 27.4% | 31.1% | 18.7% | 13.9% | 8.9% |
| Mar 2026 | 28.9% | 31.3% | 19.1% | 12.8% | 7.8% |
| Apr 2026 | 30.3% | 26.5% | 19% | 14.9% | 9.3% |
| May 2026 | 29.8% | 29.4% | 18% | 13.7% | 9% |
| Jun 2026 | 29.5% | 29.5% | 16.1% | 14% | 11% |
| Jul 2026 | 45.7% | 21.9% | 14.2% | 11.4% | 6.8% |
| Aug 2026 | 30.4% | 28.1% | 17.3% | 15.2% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Aesop and Diptyque comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Diptyque in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 26.7% to 28.1%, and its estimated monthly branded searches moved from 10.4K to 11.6K.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 12% to 15.2%, and its estimated monthly branded searches moved from 4.7K to 6.3K.
How did search popularity change for New Zealand candle and home fragrance brands in August 2026?
2 changes
In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.
In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and Diptyque’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
25 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop body care
- aesop body wash
- aesop candle
- aesop com
- aesop deo
- aesop diffuser
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop near me
- aesop nz
- aesop online
- aesop parfum
- aesop room spray
- aesop sale
- aesop skincare
- aesop tacit
Diptyque
21 branded search terms
- diptyque
- diptyque baies candle
- diptyque candle
- diptyque diffuser
- diptyque do son
- diptyque eau duelle
- diptyque fleur de peau
- diptyque leau papier
- diptyque near me
- diptyque nz
- diptyque online
- diptyque orpheon
- diptyque orpheon eau de parfum
- diptyque perfume
- diptyque philosykos
- diptyque philosykos parfum
- diptyque solid perfume
- diptyque tam dao
- diptyqueparis com
- fleur de peau diptyque
- orpheon diptyque
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