Aesop vs The Body Shop:Which is more popular by branded search in New Zealand?
In August 2026, Aesop had more branded searches than The Body Shop among bath, body and cosmetics stores in New Zealand. Aesop was estimated to have 11.6K branded searches compared to The Body Shop’s 4.5K, and held a 19.7% Share of Search versus The Body Shop’s 7.6%.
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Which is more popular in search, Aesop or The Body Shop?
Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aesop, The Body Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Ecoya | Aesop | L'Occitane | The Body Shop |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 19% | 16.8% | 15.8% | 8% |
| Nov 2025 | 29.7% | 28.2% | 20.4% | 13.8% | 7.8% |
| Dec 2025 | 43.3% | 20.1% | 13.8% | 16.5% | 6.3% |
| Jan 2026 | 39% | 17.5% | 17.1% | 17.3% | 9% |
| Feb 2026 | 37.4% | 17.5% | 19.9% | 15.8% | 9.3% |
| Mar 2026 | 34.7% | 19.7% | 21.3% | 17.4% | 6.9% |
| Apr 2026 | 34.3% | 21.1% | 18.5% | 18% | 8.2% |
| May 2026 | 32.3% | 20.9% | 20.6% | 18.8% | 7.4% |
| Jun 2026 | 36.8% | 19.7% | 19.7% | 18% | 5.8% |
| Jul 2026 | 30.1% | 33.7% | 16.1% | 14.2% | 6% |
| Aug 2026 | 34.3% | 21.2% | 19.7% | 17.3% | 7.6% |
| Sep 2026 | — | — | — | — | — |
How has the Aesop and The Body Shop comparison changed over the last 12 months?
3 findings
- Aesop was ahead of The Body Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 16.8% to 19.7%, and its estimated monthly branded searches moved from 10.4K to 11.6K.
- Across the 11 months ending August 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 8% to 7.6%, and its estimated monthly branded searches moved from 5K to 4.5K.
How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?
2 changes
In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.
In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and The Body Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
25 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop body care
- aesop body wash
- aesop candle
- aesop com
- aesop deo
- aesop diffuser
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop near me
- aesop nz
- aesop online
- aesop parfum
- aesop room spray
- aesop sale
- aesop skincare
- aesop tacit
The Body Shop
18 branded search terms
- the body shop
- the body shop anti dandruff shampoo
- the body shop aus
- the body shop bath bombs
- the body shop body butter
- the body shop body care
- the body shop england
- the body shop gift sets
- the body shop hand cream
- the body shop near me
- the body shop nz
- the body shop online
- the body shop white musk
- the body shop white musk perfume
- thebodyshop
- thebodyshop com
- thebodyshop hand cream
- thebodyshop nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.