Ecoya vs Lush:Which is more popular by branded search in New Zealand?
In August 2026, Lush had more branded searches than Ecoya among bath, body and cosmetics stores in New Zealand. Lush was estimated to have 20.2K branded searches compared to Ecoya’s 12.5K, and held a 34.3% Share of Search versus Ecoya’s 21.2%.
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Which is more popular in search, Ecoya or Lush?
Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lush, Ecoya. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Ecoya | Aesop | L'Occitane | The Body Shop |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 19% | 16.8% | 15.8% | 8% |
| Nov 2025 | 29.7% | 28.2% | 20.4% | 13.8% | 7.8% |
| Dec 2025 | 43.3% | 20.1% | 13.8% | 16.5% | 6.3% |
| Jan 2026 | 39% | 17.5% | 17.1% | 17.3% | 9% |
| Feb 2026 | 37.4% | 17.5% | 19.9% | 15.8% | 9.3% |
| Mar 2026 | 34.7% | 19.7% | 21.3% | 17.4% | 6.9% |
| Apr 2026 | 34.3% | 21.1% | 18.5% | 18% | 8.2% |
| May 2026 | 32.3% | 20.9% | 20.6% | 18.8% | 7.4% |
| Jun 2026 | 36.8% | 19.7% | 19.7% | 18% | 5.8% |
| Jul 2026 | 30.1% | 33.7% | 16.1% | 14.2% | 6% |
| Aug 2026 | 34.3% | 21.2% | 19.7% | 17.3% | 7.6% |
| Sep 2026 | — | — | — | — | — |
How has the Ecoya and Lush comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ecoya took it in July 2026, Lush took it in August 2026.
- Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 19% to 21.2%, and its estimated monthly branded searches moved from 11.8K to 12.5K.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 40.3% to 34.3%, and its estimated monthly branded searches moved from 25.1K to 20.2K.
How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?
2 changes
In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.
In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecoya’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecoya
21 branded search terms
- briscoes ecoya
- ecoya
- ecoya black friday sale
- ecoya body care
- ecoya candle
- ecoya candles sale
- ecoya car diffusers
- ecoya co nz
- ecoya diffuser
- ecoya gift set
- ecoya hand cream
- ecoya hand wash
- ecoya lotion
- ecoya lychee guava
- ecoya near me
- ecoya nz
- ecoya nz sale
- ecoya online
- ecoya outlet
- ecoya reed diffusers
- ecoya sale
Lush
15 branded search terms
- lush
- lush bath bombs
- lush beauty
- lush body care
- lush com
- lush cosmetics
- lush gift sets
- lush hand cream
- lush let the good times roll
- lush near me
- lush nz
- lush online
- lush perfume
- lush shop
- lush super milk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.