Conditioner bar brands in New Zealand:Which are most popular?
In September 2026, Lush was the most searched conditioner bar brand in New Zealand, accounting for 76.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Ethique showed up in every answer.
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Top conditioner bar brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Ethique appeared every time. Lush, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about conditioner bar brands
4 answers
Asked ChatGPT
“Which conditioner bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best conditioner bar brands in New Zealand?”
Asked ChatGPT
“What's the best conditioner bar brand in New Zealand for a plastic free routine?”
Searched Google, AI Overview
“best conditioner bar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“solid conditioner for curly hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which conditioner bar brands do people search for most?
This chart shows how often people search Google for each conditioner bar brand by name. Each line represents a brand's share of searches for all three conditioner bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lush, Garnier, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | Garnier | Ethique |
|---|---|---|---|
| Oct 2025 | 82.8% | 6.5% | 10.7% |
| Nov 2025 | 87% | 5.1% | 7.9% |
| Dec 2025 | 92.4% | 3.5% | 4.1% |
| Jan 2026 | 81.6% | 7% | 11.4% |
| Feb 2026 | 78% | 8.2% | 13.7% |
| Mar 2026 | 75.6% | 8.4% | 16% |
| Apr 2026 | 79.1% | 8.3% | 12.6% |
| May 2026 | 76.9% | 8.5% | 14.6% |
| Jun 2026 | 81.9% | 8.1% | 9.9% |
| Jul 2026 | 78.5% | 10% | 11.5% |
| Aug 2026 | 78.6% | 10% | 11.4% |
| Sep 2026 | 76.8% | 11.8% | 11.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 11K | -17.8% | -1.8 points | |
| 2, moved from 3rd to 2nd | 11.8% | 1.7K | 0% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.4% | 1.6K | -16.5% | -0.1 pointsmoved from 2nd to 3rd |
1.
Lush76.8%
Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -1.8 points.
2.
Garnier11.8%
Moved from 3rd to 2nd. 1.7K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Ethique11.4%
Moved from 2nd to 3rd. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.1 points.
Which brand is most popular in search among conditioner bar brands in New Zealand?
3 brands
In September 2026, Lush was the most searched among conditioner bar brands in New Zealand, with an estimated 11K branded searches, 76.8% of all searches for the three we track. Garnier is in 2nd place, 65 percentage points behind at 11.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lush | 82.8% → 76.8% | 92.4%Dec 2025 | 75.6%Mar 2026 | 1st |
| Garnier | 6.5% → 11.8% | 11.8%Sep 2026 | 3.5%Dec 2025 | 3rd → 2nd |
| Ethique | 10.7% → 11.4% | 16%Mar 2026 | 4.1%Dec 2025 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Lush’s share of searches among conditioner bar brands in New Zealand decreased from 82.8% to 76.8%.
- Across the 12 months ending September 2026, Garnier’s share of searches among conditioner bar brands in New Zealand increased from 6.5% to 11.8%.
- Across the 12 months ending September 2026, Ethique’s share of searches among conditioner bar brands in New Zealand increased from 10.7% to 11.4%.
- Across the 12 months ending September 2026, Lush’s share of searches among conditioner bar brands in New Zealand peaked at 92.4% in December 2025 and was lowest at 75.6% in March 2026.
- Across the 12 months ending September 2026, Garnier’s share of searches among conditioner bar brands in New Zealand peaked at 11.8% in September 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Ethique’s share of searches among conditioner bar brands in New Zealand peaked at 16% in March 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Garnier rose from 3rd to 2nd among conditioner bar brands in New Zealand.
- Across the 12 months ending September 2026, Ethique fell from 2nd to 3rd among conditioner bar brands in New Zealand.
How did search popularity change for New Zealand conditioner bar brands in September 2026?
3 changes
In September 2026, Garnier overtook Ethique to rank 2nd among conditioner bar brands in New Zealand, with 11.8% of the searches.
In September 2026, Lush lost share of searches among conditioner bar brands in New Zealand, from 78.6% to 76.8%.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
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