How popular isEthique?
In September 2026, people searched for Ethique by name about 1,620 times in New Zealand, a 22.5% decrease from the previous year. These searches made up 11.4% of all New Zealand conditioner bar brand searches, placing Ethique third out of three brands. When we asked both ChatGPT and Google AI Overviews about conditioner bar brands, Ethique appeared in all answers.
Ethique is the third most searched of 3 competitors.
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Top conditioner bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ethique appeared in all four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about conditioner bar brands
4 answers
Asked ChatGPT
“Which conditioner bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best conditioner bar brands in New Zealand?”
Asked ChatGPT
“What's the best conditioner bar brand in New Zealand for a plastic free routine?”
Searched Google, AI Overview
“best conditioner bar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“solid conditioner for curly hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which conditioner bar brands compete with Ethique?
Share of searches by month for Lush, Garnier, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | Garnier | Ethique |
|---|---|---|---|
| Oct 2025 | 82.8% | 6.5% | 10.7% |
| Nov 2025 | 87% | 5.1% | 7.9% |
| Dec 2025 | 92.4% | 3.5% | 4.1% |
| Jan 2026 | 81.6% | 7% | 11.4% |
| Feb 2026 | 78% | 8.2% | 13.7% |
| Mar 2026 | 75.6% | 8.4% | 16% |
| Apr 2026 | 79.1% | 8.3% | 12.6% |
| May 2026 | 76.9% | 8.5% | 14.6% |
| Jun 2026 | 81.9% | 8.1% | 9.9% |
| Jul 2026 | 78.5% | 10% | 11.5% |
| Aug 2026 | 78.6% | 10% | 11.4% |
| Sep 2026 | 76.8% | 11.8% | 11.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 11K | -17.8% | -1.8 points | |
| 2, moved from 3rd to 2nd | 11.8% | 1.7K | 0% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.4% | 1.6K | -16.5% | -0.1 pointsmoved from 2nd to 3rd |
1.
Lush76.8%
Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -1.8 points.
2.
Garnier11.8%
Moved from 3rd to 2nd. 1.7K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Ethique11.4%
Moved from 2nd to 3rd. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.1 points.
Compare popularity between Ethique and its closest rivals
Every comparison with Ethique
24 comparisons
- Ethique vs Lush
- Aesop vs Ethique
- Aveeno vs Ethique
- Dove vs Ethique
- ecostore vs Ethique
- Ethique vs Garnier
- Ethique vs ghd
- Ethique vs Head & Shoulders
- Ethique vs K18
- Ethique vs Kérastase
- Ethique vs L'Oréal Paris Elvive
- Ethique vs Moroccanoil
- Ethique vs OGX
- Ethique vs Olaplex
- Ethique vs Pantene
- Ethique vs Pureology
- Ethique vs Redken
- Ethique vs TRESemmé
- Ethique vs Monday Haircare
- Ethique vs Wella Professionals
- Ethique vs Nak Hair
- Ethique vs Kevin.Murphy
- De Lorenzo vs Ethique
- ELEVEN Australia vs Ethique
How has branded search demand for Ethique changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ethique in New Zealand fell from 2.1K to 1.6K.
- Across the 12 months ending September 2026, Ethique’s share of searches among conditioner bar brands in New Zealand increased from 10.7% to 11.4%.
- Across the 12 months ending September 2026, Ethique’s share of searches among conditioner bar brands in New Zealand peaked at 16% in March 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Ethique fell from 2nd to 3rd among conditioner bar brands in New Zealand.
How did search popularity change for New Zealand conditioner bar brands in September 2026?
3 changes
In September 2026, Garnier overtook Ethique to rank 2nd among conditioner bar brands in New Zealand, with 11.8% of the searches.
In September 2026, Lush lost share of searches among conditioner bar brands in New Zealand, from 78.6% to 76.8%.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
How are Ethique’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ethique’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ethique
- ethique bar shampoo
- ethique conditioner
- ethique shampoo
Do you work for Ethique? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ethique compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Professional haircare and styling brands | 8th of 12 | 2.1% | Show ranking |
| Shampoo and haircare brands | 11th of 13 | 2.1% | Show ranking |
| Shampoo and conditioner brands | 6th of 6 | 4.7% | Show ranking |
| Shampoo bar brands | 4th of 4 | 9.5% | Show ranking |
| Conditioner bar brands | 3rd of 3 | 11.4% | Shown above |
Is Ethique your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.