How popular isGarnier?
In September 2026, people searched for Garnier by name about 7,710 times in New Zealand, a 48.8% increase from the previous year. These searches made up 11.8% of all New Zealand conditioner bar brand searches, placing Garnier second out of three brands. When we asked both ChatGPT and Google AI Overviews about conditioner bar brands, Garnier did not appear in any of the answers.
Garnier is the second most searched of 3 competitors.
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Top conditioner bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Garnier did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about conditioner bar brands
4 answers
Asked ChatGPT
“Which conditioner bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best conditioner bar brands in New Zealand?”
Asked ChatGPT
“What's the best conditioner bar brand in New Zealand for a plastic free routine?”
Searched Google, AI Overview
“best conditioner bar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“solid conditioner for curly hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which conditioner bar brands compete with Garnier?
Share of searches by month for Lush, Garnier, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | Garnier | Ethique |
|---|---|---|---|
| Oct 2025 | 82.8% | 6.5% | 10.7% |
| Nov 2025 | 87% | 5.1% | 7.9% |
| Dec 2025 | 92.4% | 3.5% | 4.1% |
| Jan 2026 | 81.6% | 7% | 11.4% |
| Feb 2026 | 78% | 8.2% | 13.7% |
| Mar 2026 | 75.6% | 8.4% | 16% |
| Apr 2026 | 79.1% | 8.3% | 12.6% |
| May 2026 | 76.9% | 8.5% | 14.6% |
| Jun 2026 | 81.9% | 8.1% | 9.9% |
| Jul 2026 | 78.5% | 10% | 11.5% |
| Aug 2026 | 78.6% | 10% | 11.4% |
| Sep 2026 | 76.8% | 11.8% | 11.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 11K | -17.8% | -1.8 points | |
| 2, moved from 3rd to 2nd | 11.8% | 1.7K | 0% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.4% | 1.6K | -16.5% | -0.1 pointsmoved from 2nd to 3rd |
1.
Lush76.8%
Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -1.8 points.
2.
Garnier11.8%
Moved from 3rd to 2nd. 1.7K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Ethique11.4%
Moved from 2nd to 3rd. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.1 points.
Compare popularity between Garnier and its closest rivals
Every comparison with Garnier
27 comparisons
- Garnier vs Kérastase
- Garnier vs Olaplex
- Garnier vs Redken
- Garnier vs Pantene
- Garnier vs L'Oréal Paris Elvive
- Garnier vs OGX
- Garnier vs Nivea
- Garnier vs TRESemmé
- ecostore vs Garnier
- Aveeno vs Garnier
- Beauty of Joseon vs Garnier
- Bioderma vs Garnier
- CeraVe vs Garnier
- Cetaphil vs Garnier
- COSRX vs Garnier
- Garnier vs Kiehl's
- Garnier vs La Roche-Posay
- Garnier vs Medik8
- Garnier vs Neutrogena
- Garnier vs The Ordinary
- Garnier vs Head & Shoulders
- Garnier vs Lush
- Eucerin vs Garnier
- Ethique vs Garnier
- Garnier vs SKIN1004
- Garnier vs Nak Hair
- ELEVEN Australia vs Garnier
How has branded search demand for Garnier changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Garnier in New Zealand rose from 5.2K to 7.7K.
- Across the 12 months ending September 2026, Garnier’s share of searches among conditioner bar brands in New Zealand increased from 6.5% to 11.8%.
- Across the 12 months ending September 2026, Garnier’s share of searches among conditioner bar brands in New Zealand peaked at 11.8% in September 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Garnier rose from 3rd to 2nd among conditioner bar brands in New Zealand.
How did search popularity change for New Zealand conditioner bar brands in September 2026?
3 changes
In September 2026, Garnier overtook Ethique to rank 2nd among conditioner bar brands in New Zealand, with 11.8% of the searches.
In September 2026, Lush lost share of searches among conditioner bar brands in New Zealand, from 78.6% to 76.8%.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
How are Garnier’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Garnier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- crema bb garnier
- garnier
- garnier cleanser
- garnier conditioner
- garnier dye hair
- garnier hair
- garnier hair dye
- garnier hair food
- garnier micellar water
- garnier shampoo
Do you work for Garnier? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Garnier compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Face cleanser brands | 12th of 14 | 2.1% | Show ranking |
| Shampoo and haircare brands | 2nd of 13 | 13.9% | Show ranking |
| Micellar water brands | 3rd of 4 | 8.7% | Show ranking |
| Shampoo bar brands | 3rd of 4 | 9.9% | Show ranking |
| Conditioner bar brands | 2nd of 3 | 11.8% | Shown above |
Is Garnier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.