Brandwave

Garnier vs TRESemmé:Which is more popular by branded search in New Zealand?

In August 2026, Garnier had more branded searches than TRESemmé among shampoo and haircare brands in New Zealand. Garnier was estimated to have 9.7K branded searches compared to TRESemmé’s 2.9K, and held a 31.2% Share of Search versus TRESemmé’s 9.3%.

Share of Search among shampoo and haircare brands in New Zealand in August 2026Which is more popular in search, Garnier or TRESemmé?
Garnier31.2%9.7K searches
vs
TRESemmé9.3%2.9K searches
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Which is more popular in search, Garnier or TRESemmé?

Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garnier and TRESemmé among shampoo and haircare brands in New Zealand, by month

Share of Search by month for Garnier, TRESemmé. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierL'Oréal Paris ElvivePanteneHead & ShouldersOGXTRESemmé
Oct 202533.2%15.4%15.3%16%8.9%11.2%
Nov 202534.6%16.3%15%13%10.6%10.5%
Dec 202533.9%14.6%16.3%13.1%11.3%10.9%
Jan 202631.2%15%19.5%13.4%10.3%10.6%
Feb 202631.8%19.3%16.7%12.9%8.9%10.4%
Mar 202632.5%17.2%16%14.3%10%10.1%
Apr 202632.3%17.3%16.4%13.7%10.8%9.4%
May 202635.1%17.3%14.3%14.3%9%9.9%
Jun 202633.6%20%12.3%14.6%8.9%10.7%
Jul 202633.4%18.5%14.3%15.3%8.9%9.6%
Aug 202631.2%16.6%16.1%15.9%10.9%9.3%
Sep 2026——————

How has the Garnier and TRESemmé comparison changed over the last 12 months?

How did search popularity change for New Zealand shampoo and haircare brands in August 2026?

  1. In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.

  2. In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.

  3. Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Garnier’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier

18 branded search terms

  • crema bb garnier
  • garnier
  • garnier cleanser
  • garnier co nz
  • garnier conditioner
  • garnier dye hair
  • garnier hair
  • garnier hair dye
  • garnier hair food
  • garnier micellar water
  • garnier near me
  • garnier new zealand
  • garnier nutrisse hair dye
  • garnier nz
  • garnier online
  • garnier shampoo
  • garnier sleek and shine serum
  • vit c serum garnier

TRESemmé

17 branded search terms

  • tresemme
  • tresemme cleanse & replenish shampoo
  • tresemme com
  • tresemme conditioner
  • tresemme extra hold
  • tresemme hair
  • tresemme heat protectant
  • tresemme heat tamer
  • tresemme keratin smooth
  • tresemme keratin smooth shampoo
  • tresemme moisture rich conditioner
  • tresemme moisture rich shampoo
  • tresemme mousse
  • tresemme near me
  • tresemme nz
  • tresemme shampoo
  • tresemme shampoo and conditioner

How the Brand Demand Index is measured

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