Brandwave

Garnier vs L'Oréal Paris Elvive:Which is more popular by branded search in New Zealand?

In August 2026, Garnier had more branded searches than L'Oréal Paris Elvive among shampoo and haircare brands in New Zealand. Garnier was estimated to have 9.7K branded searches compared to L'Oréal Paris Elvive’s 5.1K, and held a 31.2% Share of Search versus L'Oréal Paris Elvive’s 16.6%.

Share of Search among shampoo and haircare brands in New Zealand in August 2026Which is more popular in search, Garnier or L'Oréal Paris Elvive?
Garnier31.2%9.7K searches
vs
L'Oréal Paris Elvive16.6%5.1K searches
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Which is more popular in search, Garnier or L'Oréal Paris Elvive?

Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garnier and L'Oréal Paris Elvive among shampoo and haircare brands in New Zealand, by month

Share of Search by month for Garnier, L'Oréal Paris Elvive. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierL'Oréal Paris ElvivePanteneHead & ShouldersOGXTRESemmé
Oct 202533.2%15.4%15.3%16%8.9%11.2%
Nov 202534.6%16.3%15%13%10.6%10.5%
Dec 202533.9%14.6%16.3%13.1%11.3%10.9%
Jan 202631.2%15%19.5%13.4%10.3%10.6%
Feb 202631.8%19.3%16.7%12.9%8.9%10.4%
Mar 202632.5%17.2%16%14.3%10%10.1%
Apr 202632.3%17.3%16.4%13.7%10.8%9.4%
May 202635.1%17.3%14.3%14.3%9%9.9%
Jun 202633.6%20%12.3%14.6%8.9%10.7%
Jul 202633.4%18.5%14.3%15.3%8.9%9.6%
Aug 202631.2%16.6%16.1%15.9%10.9%9.3%
Sep 2026——————

How has the Garnier and L'Oréal Paris Elvive comparison changed over the last 12 months?

How did search popularity change for New Zealand shampoo and haircare brands in August 2026?

  1. In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.

  2. In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Garnier’s and L'Oréal Paris Elvive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier

18 branded search terms

  • crema bb garnier
  • garnier
  • garnier cleanser
  • garnier co nz
  • garnier conditioner
  • garnier dye hair
  • garnier hair
  • garnier hair dye
  • garnier hair food
  • garnier micellar water
  • garnier near me
  • garnier new zealand
  • garnier nutrisse hair dye
  • garnier nz
  • garnier online
  • garnier shampoo
  • garnier sleek and shine serum
  • vit c serum garnier

L'Oréal Paris Elvive

21 branded search terms

  • elvive
  • elvive dream lengths
  • elvive hair oil
  • elvive hyaluron plump
  • elvive shampoo
  • l oreal elvive
  • l oreal elvive extraordinary oil
  • l oreal elvive hyaluron plump shampoo
  • l oreal elvive oil
  • l oreal elvive shampoo total repair 5
  • l oreal paris elvive
  • l oreal paris elvive conditioner
  • l oreal paris elvive extraordinary oil
  • l oreal paris elvive hyaluron plump shampoo
  • l oreal paris elvive shampoo
  • loreal elvive
  • loreal elvive bond repair
  • loreal elvive shampoo
  • loreal paris elvive
  • loreal paris elvive conditioner
  • loreal paris elvive shampoo

How the Brand Demand Index is measured

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