Ethique vs Kevin.Murphy:Which is more popular by branded search in New Zealand?
In August 2026, Ethique had more branded searches than Kevin.Murphy among professional haircare and styling brands in New Zealand. Ethique was estimated to have 3.2K branded searches compared to Kevin.Murphy’s 2.3K, and held a 4.5% Share of Search versus Kevin.Murphy’s 3.2%.
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Which is more popular in search, Ethique or Kevin.Murphy?
Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ethique, Kevin.Murphy. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Ethique and Kevin.Murphy comparison changed over the last 12 months?
3 findings
- Ethique was ahead of Kevin.Murphy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 3.3K to 3.2K.
- Across the 11 months ending August 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 2.1K to 2.3K.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
1 change
In August 2026, Kevin.Murphy fell from 8th to 9th among professional haircare and styling brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Ethique’s and Kevin.Murphy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ethique
6 branded search terms
- ethique
- ethique bar shampoo
- ethique conditioner
- ethique nz
- ethique shampoo
- ethique shampoo bar
Kevin.Murphy
9 branded search terms
- kevin murphy
- kevin murphy angel shampoo
- kevin murphy hair paste
- kevin murphy hair products
- kevin murphy hair styling products
- kevin murphy hair treatment
- kevin murphy nz
- kevin murphy shampoo
- kevin murphy shampoo angel wash
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.