Diptyque vs Essano:Which is more popular?
In September 2026, Diptyque had more branded searches than Essano among hand soap brands in New Zealand. Diptyque had about 4,030 branded searches, while Essano had 2,490. Diptyque made up 14.8% of all hand soap brand searches we track, and Essano accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about hand soap brands, Essano appeared in three of the five answers and Diptyque in none.
Who do people search for more?
Diptyque, about 62% more searches than Essano
Who does AI mention more?
Essano, mentioned in 3 of 5 answers, Diptyque in 0
Who does AI recommend more?
Essano, the only one of the two named
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Top hand soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Essano was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Diptyque did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Essano3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Only Good2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand soap brands
5 answers
Asked ChatGPT
“Which hand soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand soap brands in New Zealand?”
Asked ChatGPT
“What's the best hand soap brand in New Zealand for everyday washing?”
Searched Google, AI Overview
“hand soap nz”
Searched Google, AI Overview
“luxury hand soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Diptyque or Essano more popular in search?
This chart shows how often people search Google for Diptyque and Essano by name. Each line represents a brand's share of searches for all eight hand soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Diptyque, Essano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Jo Malone | Diptyque | L'Occitane | Essano | ecostore | Dove | Only Good |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 17% | 12.7% | 17.5% | 8.2% | 9% | 2.8% | 0.66% |
| Nov 2025 | 46.8% | 13.3% | 8.6% | 18.3% | 4.7% | 6.4% | 1.5% | 0.38% |
| Dec 2025 | 32.2% | 18.9% | 10.6% | 25.3% | 5.4% | 5.8% | 1.5% | 0.28% |
| Jan 2026 | 29.9% | 15.5% | 13.3% | 18.9% | 9.2% | 10.3% | 2.2% | 0.59% |
| Feb 2026 | 33.2% | 16.3% | 13.5% | 14.3% | 8.6% | 11.3% | 2.2% | 0.67% |
| Mar 2026 | 34.4% | 18.1% | 12.2% | 15.5% | 7.5% | 9.8% | 2% | 0.46% |
| Apr 2026 | 29.8% | 17.9% | 15.4% | 16.1% | 8.1% | 10.2% | 2.2% | 0.48% |
| May 2026 | 30.9% | 15.7% | 12.6% | 16.4% | 13.2% | 8.7% | 1.9% | 0.51% |
| Jun 2026 | 33.5% | 13.2% | 13.4% | 17.8% | 9.2% | 9.3% | 2.9% | 0.55% |
| Jul 2026 | 33.6% | 16.4% | 14.5% | 14.7% | 9% | 8.6% | 2.7% | 0.55% |
| Aug 2026 | 32.3% | 16% | 15.4% | 13.9% | 9.4% | 9.3% | 3.1% | 0.52% |
| Sep 2026 | 31.4% | 19.3% | 14.8% | 13.6% | 9.1% | 8.2% | 3.1% | 0.51% |
How has the Diptyque and Essano comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Essano took it in May 2026, Diptyque took it in June 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among hand soap brands in New Zealand moved from 12.7% to 14.8%, and its estimated monthly branded searches moved from 3.3K to 4K.
- Across the 12 months ending September 2026, Essano’s share of searches among hand soap brands in New Zealand moved from 8.2% to 9.1%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
How did search popularity change for New Zealand hand soap brands in September 2026?
2 changes
In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%.
Estimated monthly branded searches for Essano in New Zealand rose 16.9% over 12 measured months, from 2.1K to 2.5K in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Diptyque’s and Essano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Diptyque
11 branded search terms
- diptyque
- diptyque do son
- diptyque eau duelle
- diptyque leau papier
- diptyque orpheon
- diptyque perfume
- diptyque philosykos
- diptyque philosykos parfum
- diptyque solid perfume
- diptyque tam dao
- orpheon diptyque
Essano
6 branded search terms
- essano
- essano cleanser
- essano eye cream
- essano night cream
- essano rosehip oil
- essano serum
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