Imperial Leather vs Lux:Which is more popular?
In September 2026, Lux had more branded searches than Imperial Leather among body wash and soap brands in New Zealand. Lux had about 1,060 branded searches, while Imperial Leather had 300. Lux made up 5.3% of all body wash and soap brand searches we track, and Imperial Leather accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, neither Imperial Leather nor Lux appeared in any of the four answers.
Who do people search for more?
Lux, about 4 searches for every 1 for Imperial Leather
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Imperial Leather nor Lux showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
QV Skincare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Palmolive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dettol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Lux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Protex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Imperial Leather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about body wash and soap brands
4 answers
Asked ChatGPT
“Which body wash or soap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body wash and soap brands in New Zealand?”
Asked ChatGPT
“What's the best body wash or soap brand in New Zealand for daily showering?”
Searched Google, AI Overview
“best body wash”
- 1Dove
- 1
Searched Google, AI Overview
“hand wash nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Imperial Leather or Lux more popular in search?
This chart shows how often people search Google for Imperial Leather and Lux by name. Each line represents a brand's share of searches for all seven body wash and soap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lux, Imperial Leather. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Palmolive | Lux | Protex | Imperial Leather | QV Skincare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 28.9% | 12.4% | 4.2% | 4.8% | 1.6% | 0.95% |
| Nov 2025 | 45.6% | 29.5% | 12.5% | 5.2% | 4.9% | 1.4% | 0.98% |
| Dec 2025 | 43.6% | 30.3% | 13.7% | 5.2% | 4.6% | 1.7% | 0.91% |
| Jan 2026 | 40.5% | 33.8% | 12.6% | 5.6% | 4.6% | 1.8% | 1.1% |
| Feb 2026 | 41.9% | 33.3% | 11.9% | 4.9% | 5.1% | 1.6% | 1.3% |
| Mar 2026 | 41.2% | 33.1% | 13.4% | 4.4% | 5.1% | 1.4% | 1.2% |
| Apr 2026 | 41.3% | 32% | 13.8% | 4.8% | 5.1% | 1.8% | 1.2% |
| May 2026 | 39.7% | 31.9% | 14.3% | 6.2% | 4.6% | 1.5% | 1.8% |
| Jun 2026 | 41.8% | 31.4% | 13% | 5.5% | 5.7% | 1.6% | 1.1% |
| Jul 2026 | 43.8% | 31.8% | 12.5% | 4.6% | 4.8% | 1.5% | 1.1% |
| Aug 2026 | 43% | 31.6% | 13.1% | 5.3% | 5% | 1.3% | 0.77% |
| Sep 2026 | 44.1% | 29.1% | 14.8% | 5.3% | 4.2% | 1.5% | 0.95% |
How has the Imperial Leather and Lux comparison changed over the last 12 months?
3 findings
- Lux was ahead of Imperial Leather in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imperial Leather’s share of searches among body wash and soap brands in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 240 to 300.
- Across the 12 months ending September 2026, Lux’s share of searches among body wash and soap brands in New Zealand moved from 4.2% to 5.3%, and its estimated monthly branded searches moved from 620 to 1.1K.
How did search popularity change for New Zealand body wash and soap brands in September 2026?
2 changes
Estimated monthly branded searches for Lux in New Zealand rose 71% over 12 measured months, from 620 to 1.1K in September 2026.
Estimated monthly branded searches for Imperial Leather in New Zealand rose 25% over 12 measured months, from 240 to 300 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Imperial Leather’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Imperial Leather
4 branded search terms
- cusson imperial leather
- imperial leather
- imperial leather deodorant
- imperial leather soap
Lux
6 branded search terms
- lux body wash
- lux hand wash
- lux shower gel
- lux soap
- lux soap bar
- lux soap flakes
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