How popular isDeep South in search?
In August 2026, there were an estimated 740 branded searches for Deep South in New Zealand which is down 18.7% over the last 11 months. Deep South holds 0.84% estimated Share of Search among New Zealand ice cream brands and is ranked 8th of 9 competitors for search popularity.
Duck Island60.7%Ben & Jerry's8.8%
Lewis Road Creamery8.8%
Tip Top8.2%
Kāpiti5.3%
Magnum3.5%
Much Moore3.3%Deep South0.84%
Killinchy Gold0.55%
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Which ice cream brands compete with Deep South?
Share of Search by month for Duck Island, Ben & Jerry's, Lewis Road Creamery, Tip Top, Kāpiti, Magnum, Much Moore, Deep South. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 53.7K | -0.07% | -2.9 points | |
| 2, held 2nd | 8.8% | 7.8K | +5.4% | +0.1 points | |
| 3, held 3rd | 8.8% | 7.8K | +20.1% | +1.1 points | |
| 4, held 4th | 8.2% | 7.3K | +17.1% | +0.9 points | |
| 5, held 5th | 5.3% | 4.7K | +18.3% | +0.6 points | |
| 6, moved from 7th to 6th | 3.5% | 3.1K | +24.8% | +0.6 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.3% | 2.9K | -3% | -0.3 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.84% | 740 | 0% | 0 points | |
| 9, held 9th | 0.55% | 490 | +4.3% | 0 points |
60.7%
held 1st · 53.7K estimated branded searches · -0.07% vs prior month · -2.9 points
8.8%
held 2nd · 7.8K estimated branded searches · +5.4% vs prior month · +0.1 points
8.8%
held 3rd · 7.8K estimated branded searches · +20.1% vs prior month · +1.1 points
4.
Tip Top8.2%
held 4th · 7.3K estimated branded searches · +17.1% vs prior month · +0.9 points
5.
Kāpiti5.3%
held 5th · 4.7K estimated branded searches · +18.3% vs prior month · +0.6 points
6.
Magnum3.5%
moved from 7th to 6th · 3.1K estimated branded searches · +24.8% vs prior month · +0.6 points
3.3%
moved from 6th to 7th · 2.9K estimated branded searches · -3% vs prior month · -0.3 points
0.84%
held 8th · 740 estimated branded searches · 0% vs prior month · 0 points
0.55%
held 9th · 490 estimated branded searches · +4.3% vs prior month · 0 points
Compare search popularity between Deep South and its closest rivals
How has branded search demand for Deep South changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Deep South in New Zealand fell from 910 to 740.
- Across the 11 months ending August 2026, Deep South’s estimated Share of Search among ice cream brands in New Zealand held steady, from 0.82% to 0.84%.
How did search popularity change for New Zealand ice cream brands in August 2026?
6 changes
In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.
In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.
In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.
In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.
Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.
How is Deep South measured?
Brandwave collects information about searches that people make online using Deep South’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- deep south ice cream
- deep south nz
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