Brandwave

Deep South vs New Zealand Natural:Which is more popular?

In September 2026, Deep South and New Zealand Natural were level in searches among ice cream brands in New Zealand, with an estimated 260 versus 280 branded searches, at 0.62% and 0.67% of the total. When we asked ChatGPT and Google AI Overviews about ice cream brands, New Zealand Natural appeared in two of the five answers and Deep South in none.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

New Zealand Natural, about 8% more searches than Deep South

New Zealand Natural 280 searchesDeep South 260 searches

Who does AI mention more?

New Zealand Natural, mentioned in 2 of 5 answers, Deep South in 0

New Zealand Natural in 2 of 5Deep South in 0 of 5

Who does AI recommend more?

New Zealand Natural, the only one of the two named

New Zealand Natural first in 2Deep South never named

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Zealand Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Deep South did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. +3 more
  11. Deep South–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deep South0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deep South or New Zealand Natural more popular in search?

This chart shows how often people search Google for Deep South and New Zealand Natural by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

Deep South and New Zealand Natural among ice cream brands in New Zealand, by month

Share of searches by month for New Zealand Natural, Deep South. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the Deep South and New Zealand Natural comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Deep South took it in December 2025, New Zealand Natural took it in January 2026, Deep South took it in March 2026, New Zealand Natural took it in July 2026.
  • Across the 12 months ending September 2026, Deep South’s share of searches among ice cream brands in New Zealand moved from 0.48% to 0.62%, and its estimated monthly branded searches held steady at 260.
  • Across the 12 months ending September 2026, New Zealand Natural’s share of searches among ice cream brands in New Zealand moved from 0.57% to 0.67%, and its estimated monthly branded searches moved from 310 to 280.

How did search popularity change for New Zealand ice cream brands in September 2026?

0 changes

Neither Deep South nor New Zealand Natural moved beyond provider rounding among ice cream brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Deep South’s and New Zealand Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deep South

1 branded search term

  • deep south

New Zealand Natural

2 branded search terms

  • new zealand natural ice cream
  • nz natural ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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