Brandwave

Duck Island vs Lewis Road Creamery:Which is more popular?

In September 2026, Duck Island had more branded searches than Lewis Road Creamery among ice cream brands in New Zealand. Duck Island had about 9,900 branded searches, while Lewis Road Creamery had 4,280. Duck Island made up 23.5% of all ice cream brand searches we track, and Lewis Road Creamery accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Duck Island appeared in four of the five answers and Lewis Road Creamery in three. Lewis Road Creamery was mentioned before Duck Island in three out of five answers.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

Duck Island, about 2 searches for every 1 for Lewis Road Creamery

Duck Island 9.9K searchesLewis Road Creamery 4.3K searches

Who does AI mention more?

Duck Island, mentioned in 4 of 5 answers, Lewis Road Creamery in 3

Duck Island in 4 of 5Lewis Road Creamery in 3 of 5

Who does AI recommend more?

Lewis Road Creamery, named ahead of Duck Island in 3 of 5 answers

Lewis Road Creamery first in 3Duck Island first in 2

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duck Island was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lewis Road Creamery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lewis Road Creamery was listed before Duck Island in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. Killinchy Gold10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Killinchy Gold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Duck Island or Lewis Road Creamery more popular in search?

This chart shows how often people search Google for Duck Island and Lewis Road Creamery by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

Duck Island and Lewis Road Creamery among ice cream brands in New Zealand, by month

Share of searches by month for Duck Island, Lewis Road Creamery. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the Duck Island and Lewis Road Creamery comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ice cream brands in September 2026?

3 changes

  1. In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches.

  2. In September 2026, Duck Island lost share of searches among ice cream brands in New Zealand, from 26.1% to 23.5%.

  3. In September 2026, Lewis Road Creamery lost share of searches among ice cream brands in New Zealand, from 11.3% to 10.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Duck Island’s and Lewis Road Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duck Island

1 branded search term

  • duck island

Lewis Road Creamery

7 branded search terms

  • lewis road
  • lewis road chocolate
  • lewis road cream
  • lewis road creamery
  • lewis road double cream
  • lewis road ice cream
  • lewisroadcreamery

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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