Brandwave

Ben & Jerry's vs Duck Island:Which is more popular?

In September 2026, Duck Island had more branded searches than Ben & Jerry's among ice cream brands in New Zealand. Duck Island had about 9,900 branded searches, while Ben & Jerry's had 3,810. Duck Island made up 23.5% of all ice cream brand searches we track, and Ben & Jerry's accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Duck Island appeared in four of the five answers and Ben & Jerry's in none.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

Duck Island, about 3 searches for every 1 for Ben & Jerry's

Duck Island 9.9K searchesBen & Jerry's 3.8K searches

Who does AI mention more?

Duck Island, mentioned in 4 of 5 answers, Ben & Jerry's in 0

Duck Island in 4 of 5Ben & Jerry's in 0 of 5

Who does AI recommend more?

Duck Island, the only one of the two named

Duck Island first in 4Ben & Jerry's never named

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duck Island was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ben & Jerry's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. +1 more
  11. Ben & Jerry's–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ben & Jerry's or Duck Island more popular in search?

This chart shows how often people search Google for Ben & Jerry's and Duck Island by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

Ben & Jerry's and Duck Island among ice cream brands in New Zealand, by month

Share of searches by month for Duck Island, Ben & Jerry's. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the Ben & Jerry's and Duck Island comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ben & Jerry's took it in May 2026, Duck Island took it in June 2026.
  • Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches held steady at 3.8K.
  • Across the 12 months ending September 2026, Duck Island’s share of searches among ice cream brands in New Zealand moved from 33.1% to 23.5%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for New Zealand ice cream brands in September 2026?

3 changes

  1. In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches.

  2. In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches.

  3. In September 2026, Duck Island lost share of searches among ice cream brands in New Zealand, from 26.1% to 23.5%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Duck Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ben & Jerry's

8 branded search terms

  • ben & jerrys
  • ben & jerrys pint
  • ben and jerrys cake
  • ben and jerrys countdown
  • ben and jerrys pint
  • ben and jerrys woolies
  • ben jerrys
  • benjerrys

Duck Island

1 branded search term

  • duck island

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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