Brandwave

Deep South vs Island Gelato:Which is more popular?

In September 2026, Island Gelato had more branded searches than Deep South among ice cream brands in New Zealand. Island Gelato had about 1,300 branded searches, while Deep South had 260. Island Gelato made up 3.1% of all ice cream brand searches we track, and Deep South accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Island Gelato appeared in two of the five answers and Deep South in none.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

Island Gelato, about 5 searches for every 1 for Deep South

Island Gelato 1.3K searchesDeep South 260 searches

Who does AI mention more?

Island Gelato, mentioned in 2 of 5 answers, Deep South in 0

Island Gelato in 2 of 5Deep South in 0 of 5

Who does AI recommend more?

Island Gelato, the only one of the two named

Island Gelato first in 2Deep South never named

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Island Gelato was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Deep South did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. +3 more
  11. Deep South–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deep South0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deep South or Island Gelato more popular in search?

This chart shows how often people search Google for Deep South and Island Gelato by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

Deep South and Island Gelato among ice cream brands in New Zealand, by month

Share of searches by month for Island Gelato, Deep South. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the Deep South and Island Gelato comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ice cream brands in September 2026?

1 change

  1. In September 2026, Island Gelato rose from 9th to 8th among ice cream brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Deep South’s and Island Gelato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deep South

1 branded search term

  • deep south

Island Gelato

1 branded search term

  • island gelato

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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