Deep South vs Duck Island:Which is more popular by branded search in New Zealand?
In August 2026, Duck Island had more branded searches than Deep South among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Deep South’s 740, and held a 60.7% Share of Search versus Deep South’s 0.84%.
Follow Deep South vs Duck Island and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Deep South or Duck Island?
Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duck Island, Deep South. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Deep South and Duck Island comparison changed over the last 12 months?
3 findings
- Duck Island was ahead of Deep South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deep South’s estimated Share of Search among ice cream brands in New Zealand moved from 0.82% to 0.84%, and its estimated monthly branded searches moved from 910 to 740.
- Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand moved from 71.4% to 60.7%, and its estimated monthly branded searches moved from 79.6K to 53.7K.
How did search popularity change for New Zealand ice cream brands in August 2026?
2 changes
In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.
Estimated monthly branded searches for Deep South in New Zealand fell 18.7% over 11 measured months, from 910 to 740 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deep South’s and Duck Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deep South
2 branded search terms
- deep south ice cream
- deep south nz
Duck Island
4 branded search terms
- duck island
- duck island ice cream
- duck island near me
- duck island nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.