Deep South vs Tip Top:Which is more popular by branded search in New Zealand?
In August 2026, Tip Top had more branded searches than Deep South among ice cream brands in New Zealand. Tip Top was estimated to have 7.3K branded searches compared to Deep South’s 740, and held an 8.2% Share of Search versus Deep South’s 0.84%.
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Which is more popular in search, Deep South or Tip Top?
Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tip Top, Deep South. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Deep South and Tip Top comparison changed over the last 12 months?
3 findings
- Tip Top was ahead of Deep South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deep South’s estimated Share of Search among ice cream brands in New Zealand moved from 0.82% to 0.84%, and its estimated monthly branded searches moved from 910 to 740.
- Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand moved from 6.6% to 8.2%, and its estimated monthly branded searches held steady at 7.3K.
How did search popularity change for New Zealand ice cream brands in August 2026?
2 changes
In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.
Estimated monthly branded searches for Deep South in New Zealand fell 18.7% over 11 measured months, from 910 to 740 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deep South’s and Tip Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deep South
2 branded search terms
- deep south ice cream
- deep south nz
Tip Top
20 branded search terms
- tip top 2l ice cream
- tip top boysenberry ice cream
- tip top chocolate ice cream
- tip top cookies and cream ice cream
- tip top crave ice cream
- tip top dairy free ice cream
- tip top gluten free ice cream
- tip top gold rush ice cream
- tip top hokey pokey ice cream
- tip top ice cream
- tip top ice cream countdown
- tip top ice cream near me
- tip top ice cream pak n save
- tip top jelly tip ice cream
- tip top neapolitan ice cream
- tip top nz
- tip top peanut butter ice cream
- tip top strawberry ice cream
- tip top vanilla ice cream
- tiptop ice cream
Put your own brand in this comparison
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