Brandwave

How popular isTip Top in search?

In August 2026, there were an estimated 7.3K branded searches for Tip Top in New Zealand which held steady over the last 11 months. Tip Top holds 8.2% estimated Share of Search among New Zealand ice cream brands and is ranked 4th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Duck Island60.7%
  2. Ben & Jerry's8.8%
  3. Lewis Road Creamery8.8%
  4. Tip Top8.2%
  5. Kāpiti5.3%
  6. Magnum3.5%
  7. Much Moore3.3%
  8. Deep South0.84%
  9. Killinchy Gold0.55%
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Which ice cream brands compete with Tip Top?

Tip Top against ice cream brands in New Zealand, by month

Share of Search by month for Duck Island, Ben & Jerry's, Lewis Road Creamery, Tip Top, Kāpiti, Magnum, Much Moore. The figures are in the table below the chart.

View monthly share of search table
MonthDuck IslandBen & Jerry'sLewis Road CreameryTip TopKāpitiMagnumMuch MooreDeep SouthKillinchy Gold
Oct 202571.4%6.4%5.9%6.6%3.6%1.7%3.2%0.82%0.33%
Nov 202570.1%6.3%5.3%7.6%4.4%1.8%3.3%0.94%0.31%
Dec 202568.8%8.1%5.5%7.8%3.8%1.8%2.7%1.2%0.38%
Jan 202668.2%7.6%5.7%8.1%3.8%2.1%2.8%1.2%0.39%
Feb 202669.2%7.1%5.6%6.9%3.7%2.2%4%0.95%0.32%
Mar 202664.3%9.1%7.2%7.6%4.2%2.1%3.8%1.1%0.4%
Apr 202663.6%10.8%7.5%7.3%4.1%2.4%2.9%0.92%0.52%
May 202657.9%17.6%8.4%6.3%3.5%2.2%2.7%0.96%0.46%
Jun 202655.4%9.2%9.7%9.1%5%3.3%6.5%1.1%0.52%
Jul 202663.6%8.8%7.7%7.3%4.7%2.9%3.6%0.88%0.56%
Aug 202660.7%8.8%8.8%8.2%5.3%3.5%3.3%0.84%0.55%
Sep 2026—————————

  1. 1.Duck Island

    60.7%

    held 1st · 53.7K estimated branded searches · -0.07% vs prior month · -2.9 points

  2. 2.Ben & Jerry's

    8.8%

    held 2nd · 7.8K estimated branded searches · +5.4% vs prior month · +0.1 points

  3. 3.Lewis Road Creamery

    8.8%

    held 3rd · 7.8K estimated branded searches · +20.1% vs prior month · +1.1 points

  4. 4.Tip Top

    8.2%

    held 4th · 7.3K estimated branded searches · +17.1% vs prior month · +0.9 points

  5. 5.Kāpiti

    5.3%

    held 5th · 4.7K estimated branded searches · +18.3% vs prior month · +0.6 points

  6. 6.Magnum

    3.5%

    moved from 7th to 6th · 3.1K estimated branded searches · +24.8% vs prior month · +0.6 points

  7. 7.Much Moore

    3.3%

    moved from 6th to 7th · 2.9K estimated branded searches · -3% vs prior month · -0.3 points

  8. 8.Deep South

    0.84%

    held 8th · 740 estimated branded searches · 0% vs prior month · 0 points

  9. 9.Killinchy Gold

    0.55%

    held 9th · 490 estimated branded searches · +4.3% vs prior month · 0 points

Compare search popularity between Tip Top and its closest rivals

How has branded search demand for Tip Top changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tip Top in New Zealand held steady at 7.3K.
  • Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand increased from 6.6% to 8.2%.
  • Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand peaked at 9.1% in June 2026 and was lowest at 6.3% in May 2026.
  • Across the 11 months ending August 2026, Tip Top fell from 2nd to 4th among ice cream brands in New Zealand.

How did search popularity change for New Zealand ice cream brands in August 2026?

  1. In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.

  2. In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.

  3. In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.

  4. In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.

  5. In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.

  6. Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.

How is Tip Top measured?

Brandwave collects information about searches that people make online using Tip Top’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • tip top 2l ice cream
  • tip top boysenberry ice cream
  • tip top chocolate ice cream
  • tip top cookies and cream ice cream
  • tip top crave ice cream
  • tip top dairy free ice cream
  • tip top gluten free ice cream
  • tip top gold rush ice cream
  • tip top hokey pokey ice cream
  • tip top ice cream
  • tip top ice cream countdown
  • tip top ice cream near me
  • tip top ice cream pak n save
  • tip top jelly tip ice cream
  • tip top neapolitan ice cream
  • tip top nz
  • tip top peanut butter ice cream
  • tip top strawberry ice cream
  • tip top vanilla ice cream
  • tiptop ice cream

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How the Brand Demand Index is measured

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