Brandwave

New Zealand Natural vs Tip Top:Which is more popular?

In September 2026, Tip Top had more branded searches than New Zealand Natural among ice cream brands in New Zealand. Tip Top had about 1,300 branded searches, while New Zealand Natural had 280. Tip Top made up 3.1% of all ice cream brand searches we track, and New Zealand Natural accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Tip Top appeared in all five answers and New Zealand Natural in two. Tip Top was mentioned before New Zealand Natural in every answer.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

Tip Top, about 5 searches for every 1 for New Zealand Natural

Tip Top 1.3K searchesNew Zealand Natural 280 searches

Who does AI mention more?

Tip Top, mentioned in every answer we collected

Tip Top in 5 of 5New Zealand Natural in 2 of 5

Who does AI recommend more?

Tip Top, named ahead of New Zealand Natural in every answer

Tip Top first in 5New Zealand Natural never first

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tip Top appeared in all five answers. New Zealand Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tip Top was listed before New Zealand Natural in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. Killinchy Gold10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Killinchy Gold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is New Zealand Natural or Tip Top more popular in search?

This chart shows how often people search Google for New Zealand Natural and Tip Top by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

New Zealand Natural and Tip Top among ice cream brands in New Zealand, by month

Share of searches by month for Tip Top, New Zealand Natural. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the New Zealand Natural and Tip Top comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ice cream brands in September 2026?

1 change

  1. In September 2026, Tip Top fell from 8th to 9th among ice cream brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using New Zealand Natural’s and Tip Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Zealand Natural

2 branded search terms

  • new zealand natural ice cream
  • nz natural ice cream

Tip Top

1 branded search term

  • tip top

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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