Brandwave

Lewis Road Creamery vs Magnum:Which is more popular by branded search in New Zealand?

In August 2026, Lewis Road Creamery had more branded searches than Magnum among ice cream brands in New Zealand. Lewis Road Creamery was estimated to have 7.8K branded searches compared to Magnum’s 3.1K, and held an 8.8% Share of Search versus Magnum’s 3.5%.

Share of Search among ice cream brands in New Zealand in August 2026Which is more popular in search, Lewis Road Creamery or Magnum?
Lewis Road Creamery8.8%7.8K searches
vs
Magnum3.5%3.1K searches
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Which is more popular in search, Lewis Road Creamery or Magnum?

Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lewis Road Creamery and Magnum among ice cream brands in New Zealand, by month

Share of Search by month for Lewis Road Creamery, Magnum. The figures are in the table below the chart.

View monthly share of search table
MonthDuck IslandBen & Jerry'sLewis Road CreameryTip TopKāpitiMagnumMuch MooreDeep SouthKillinchy Gold
Oct 202571.4%6.4%5.9%6.6%3.6%1.7%3.2%0.82%0.33%
Nov 202570.1%6.3%5.3%7.6%4.4%1.8%3.3%0.94%0.31%
Dec 202568.8%8.1%5.5%7.8%3.8%1.8%2.7%1.2%0.38%
Jan 202668.2%7.6%5.7%8.1%3.8%2.1%2.8%1.2%0.39%
Feb 202669.2%7.1%5.6%6.9%3.7%2.2%4%0.95%0.32%
Mar 202664.3%9.1%7.2%7.6%4.2%2.1%3.8%1.1%0.4%
Apr 202663.6%10.8%7.5%7.3%4.1%2.4%2.9%0.92%0.52%
May 202657.9%17.6%8.4%6.3%3.5%2.2%2.7%0.96%0.46%
Jun 202655.4%9.2%9.7%9.1%5%3.3%6.5%1.1%0.52%
Jul 202663.6%8.8%7.7%7.3%4.7%2.9%3.6%0.88%0.56%
Aug 202660.7%8.8%8.8%8.2%5.3%3.5%3.3%0.84%0.55%
Sep 2026—————————

How has the Lewis Road Creamery and Magnum comparison changed over the last 12 months?

How did search popularity change for New Zealand ice cream brands in August 2026?

  1. In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.

  2. In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Lewis Road Creamery’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lewis Road Creamery

22 branded search terms

  • lewis road
  • lewis road a2 milk
  • lewis road butter
  • lewis road chocolate
  • lewis road chocolate milk
  • lewis road cream
  • lewis road creamery
  • lewis road creamery double cream
  • lewis road creamery flavoured milk
  • lewis road creamery iced coffee
  • lewis road creamery near me
  • lewis road creamery nz
  • lewis road creamery strawberry milk
  • lewis road double cream
  • lewis road flavoured milk
  • lewis road ice cream
  • lewis road iced coffee
  • lewis road milk
  • lewis road nz
  • lewis road organic milk
  • lewis road strawberry milk
  • lewisroadcreamery

Magnum

9 branded search terms

  • magnum almond ice cream
  • magnum classic ice cream
  • magnum ice cream bars
  • magnum ice cream company
  • magnum ice cream price
  • magnum ice cream tub
  • magnum icecream
  • magnum nz
  • vegan magnum ice cream

How the Brand Demand Index is measured

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