Anchor vs Lewis Road Creamery:Which is more popular by branded search in New Zealand?
In August 2026, Lewis Road Creamery had more branded searches than Anchor among butter brands in New Zealand. Lewis Road Creamery was estimated to have 7.8K branded searches compared to Anchor’s 6.2K, and held a 45.5% Share of Search versus Anchor’s 36.1%.
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Which is more popular in search, Anchor or Lewis Road Creamery?
Compare the butter and dairy spread brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lewis Road Creamery, Anchor. The figures are in the table below the chart.
View monthly share of search table
| Month | Lewis Road Creamery | Anchor | Westgold | Olivani |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 34.7% | 6.9% | 11.2% |
| Nov 2025 | 45.9% | 37.8% | 6% | 10.3% |
| Dec 2025 | 46.5% | 37% | 7.3% | 9.2% |
| Jan 2026 | 46.5% | 37.2% | 6.6% | 9.7% |
| Feb 2026 | 47.8% | 36.5% | 6.3% | 9.4% |
| Mar 2026 | 44.3% | 37.1% | 7.5% | 11.1% |
| Apr 2026 | 42.6% | 39.2% | 6.3% | 11.9% |
| May 2026 | 42.7% | 29.4% | 18.7% | 9.3% |
| Jun 2026 | 43.9% | 38.7% | 6.7% | 10.8% |
| Jul 2026 | 41.4% | 38.8% | 9.9% | 10% |
| Aug 2026 | 45.5% | 36.1% | 9.4% | 9.1% |
| Sep 2026 | — | — | — | — |
How has the Anchor and Lewis Road Creamery comparison changed over the last 12 months?
3 findings
- Lewis Road Creamery was ahead of Anchor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand moved from 34.7% to 36.1%, and its estimated monthly branded searches moved from 4.9K to 6.2K.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among butter brands in New Zealand moved from 47.2% to 45.5%, and its estimated monthly branded searches moved from 6.6K to 7.8K.
How did search popularity change for New Zealand butter brands in August 2026?
2 changes
In August 2026, Lewis Road Creamery gained estimated Share of Search among butter brands in New Zealand, from 41.4% to 45.5%.
In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Anchor’s and Lewis Road Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchor
24 branded search terms
- 500g anchor butter
- anchor blue milk
- anchor blue milk powder
- anchor butter
- anchor chocolate milk
- anchor dairy
- anchor dairy products
- anchor dry milk
- anchor full cream milk
- anchor full cream milk powder
- anchor lactose free milk
- anchor lite milk
- anchor milk
- anchor milk powder 1kg
- anchor milk powder 1kg price
- anchor milk powder pak n save
- anchor milk uht
- anchor silver top milk
- anchor skim milk
- anchor spread
- anchor spreadable
- anchor spreadable butter
- anchor unsalted butter
- anchor zero lacto milk
Lewis Road Creamery
22 branded search terms
- lewis road
- lewis road a2 milk
- lewis road butter
- lewis road chocolate
- lewis road chocolate milk
- lewis road cream
- lewis road creamery
- lewis road creamery double cream
- lewis road creamery flavoured milk
- lewis road creamery iced coffee
- lewis road creamery near me
- lewis road creamery nz
- lewis road creamery strawberry milk
- lewis road double cream
- lewis road flavoured milk
- lewis road ice cream
- lewis road iced coffee
- lewis road milk
- lewis road nz
- lewis road organic milk
- lewis road strawberry milk
- lewisroadcreamery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.