How popular isa2 Milk?
In September 2026, people searched for a2 Milk by name about 2,830 times in New Zealand, about the same as the previous year. These searches made up 23.1% of all New Zealand milk brand searches, placing a2 Milk second out of eight brands. When we asked both ChatGPT and Google AI Overviews about milk brands, a2 Milk appeared in two of the five answers and was the joint fourth most recommended of the eight.
a2 Milk is the second most searched of 8 competitors and the joint fourth most recommended in AI answers.
AnchorShare of searches 32.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
a2 MilkShare of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Lewis Road CreameryShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Meadow FreshShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Puhoi ValleyShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, a2 Milk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. a2 Milk is the joint fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Anchor1st
- Meadow Fresh2nd
- Lewis Road Creamery3rd
- a2 Milk4th
- Puhoi Valley4th
Alpro–
Oatly–
Oob–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about milk brands
5 answers
Asked ChatGPT
“Which milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best milk brands in New Zealand?”
Asked ChatGPT
“What's the best milk brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“milk brands nz”
Searched Google, AI Overview
“fresh milk nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which milk brands compete with a2 Milk?
Share of searches by month for Anchor, a2 Milk, Lewis Road Creamery, Meadow Fresh, Puhoi Valley, Alpro, Oatly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anchor | a2 Milk | Lewis Road Creamery | Meadow Fresh | Puhoi Valley | Alpro | Oatly | Oob |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 24.7% | 9.9% | 17.3% | 12.6% | 3.7% | 4.4% | 0.59% |
| Nov 2025 | 27.2% | 28.7% | 8.2% | 17.7% | 10% | 3.4% | 4.2% | 0.6% |
| Dec 2025 | 31% | 21.3% | 9.3% | 18.2% | 11.4% | 4.7% | 3.6% | 0.49% |
| Jan 2026 | 27.1% | 27.6% | 9.6% | 15% | 12.7% | 3.4% | 4% | 0.57% |
| Feb 2026 | 23.7% | 28.9% | 9.4% | 19% | 9.6% | 2.8% | 6.3% | 0.4% |
| Mar 2026 | 27.9% | 25.6% | 10.8% | 19% | 9.1% | 3% | 4.2% | 0.38% |
| Apr 2026 | 23.5% | 39.9% | 7.8% | 14.4% | 7.7% | 2.8% | 3.5% | 0.2% |
| May 2026 | 21.2% | 36.9% | 10% | 14.7% | 10.2% | 2.8% | 3.9% | 0.28% |
| Jun 2026 | 24.8% | 32.5% | 10.9% | 16.4% | 9.1% | 2.6% | 3.5% | 0.3% |
| Jul 2026 | 27.1% | 30% | 13.1% | 14.2% | 9% | 2.7% | 3.7% | 0.22% |
| Aug 2026 | 26.5% | 29.5% | 12.4% | 12.4% | 11.9% | 2.3% | 4.6% | 0.49% |
| Sep 2026 | 32.2% | 23.1% | 14.4% | 11.8% | 10.8% | 3.9% | 3.5% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.2% | 3.9K | +4.5% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.1% | 2.8K | -32.5% | -6.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.4% | 1.8K | 0% | +2 points | |
| 4, held 4th | 11.8% | 1.4K | -17.6% | -0.5 points | |
| 5, held 5th | 10.8% | 1.3K | -21.9% | -1.1 points | |
| 6, moved from 7th to 6th | 3.9% | 480 | +50% | +1.7 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.5% | 430 | -33.8% | -1.1 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.33% | 40 | -42.9% | -0.2 points |
1.
Anchor32.2%
Moved from 2nd to 1st. 3.9K estimated branded searches, +4.5% vs prior month. Share +5.6 points.
2.
a2 Milk23.1%
Moved from 1st to 2nd. 2.8K estimated branded searches, -32.5% vs prior month. Share -6.4 points.
14.4%
Held 3rd. 1.8K estimated branded searches, 0% vs prior month. Share +2 points.
11.8%
Held 4th. 1.4K estimated branded searches, -17.6% vs prior month. Share -0.5 points.
10.8%
Held 5th. 1.3K estimated branded searches, -21.9% vs prior month. Share -1.1 points.
6.
Alpro3.9%
Moved from 7th to 6th. 480 estimated branded searches, +50% vs prior month. Share +1.7 points.
7.
Oatly3.5%
Moved from 6th to 7th. 430 estimated branded searches, -33.8% vs prior month. Share -1.1 points.
8.
Oob0.33%
Held 8th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.
Compare popularity between a2 Milk and its closest rivals
Every comparison with a2 Milk
7 comparisons
How has branded search demand for a2 Milk changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for a2 Milk in New Zealand held steady, from 3K to 2.8K.
- Across the 12 months ending September 2026, a2 Milk’s share of searches among milk brands in New Zealand decreased from 24.7% to 23.1%.
- Across the 12 months ending September 2026, a2 Milk’s share of searches among milk brands in New Zealand peaked at 39.9% in April 2026 and was lowest at 21.3% in December 2025.
How did search popularity change for New Zealand milk brands in September 2026?
6 changes
In September 2026, Anchor overtook a2 Milk to become the leader among milk brands in New Zealand, with 32.2% of the searches.
In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches.
In September 2026, Lewis Road Creamery gained share of searches among milk brands in New Zealand, from 12.4% to 14.4%.
In September 2026, a2 Milk lost share of searches among milk brands in New Zealand, from 29.5% to 23.1%.
In September 2026, Puhoi Valley lost share of searches among milk brands in New Zealand, from 11.9% to 10.8%.
In September 2026, Oatly lost share of searches among milk brands in New Zealand, from 4.6% to 3.5%.
How are a2 Milk’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using a2 Milk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- a2 milk
- a2 milk co
- a2 milk dairy
- a2 milk formula
- a2 milk intolerance
- a2 milk milk
- a2milk
- a2milk milk
- organic a2 milk
Do you work for a2 Milk? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is a2 Milk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.