Milk brands in New Zealand:Which brands are most popular in search?
In August 2026, Anchor was the most searched among milk brands in New Zealand, with an estimated 6.2K branded searches and 38.5% estimated Share of Search within this set.
Anchor38.5%a2 Milk34.3%
Puhoi Valley15.5%
Meadow Fresh11.3%
Oob0.44%
Follow milk brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anchor, a2 Milk, Puhoi Valley, Meadow Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Anchor | a2 Milk | Puhoi Valley | Meadow Fresh | Oob |
|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 32% | 15.8% | 15.8% | 0.52% |
| Nov 2025 | 35.7% | 35.8% | 12.1% | 16% | 0.52% |
| Dec 2025 | 42.2% | 27.2% | 13.6% | 16.6% | 0.44% |
| Jan 2026 | 34.8% | 35.7% | 15.7% | 13.3% | 0.49% |
| Feb 2026 | 32.3% | 37.9% | 11.9% | 17.5% | 0.36% |
| Mar 2026 | 37.9% | 32.9% | 11.9% | 17% | 0.33% |
| Apr 2026 | 32.6% | 44.5% | 9.7% | 13% | 0.18% |
| May 2026 | 32.3% | 42.6% | 12% | 12.9% | 0.24% |
| Jun 2026 | 36.5% | 37.6% | 11.3% | 14.3% | 0.26% |
| Jul 2026 | 40% | 35.1% | 11.8% | 12.9% | 0.2% |
| Aug 2026 | 38.5% | 34.3% | 15.5% | 11.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 6.2K | +1.8% | -1.5 points | |
| 2, held 2nd | 34.3% | 5.5K | +3.4% | -0.8 points | |
| 3, moved from 4th to 3rd | 15.5% | 2.5K | +39.1% | +3.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.3% | 1.8K | -7.1% | -1.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.44% | 70 | +133.3% | +0.2 points |
1.
Anchor38.5%
held 1st · 6.2K estimated branded searches · +1.8% vs prior month · -1.5 points
2.
34.3%
held 2nd · 5.5K estimated branded searches · +3.4% vs prior month · -0.8 points
15.5%
moved from 4th to 3rd · 2.5K estimated branded searches · +39.1% vs prior month · +3.7 points
11.3%
moved from 3rd to 4th · 1.8K estimated branded searches · -7.1% vs prior month · -1.6 points
5.
Oob0.44%
held 5th · 70 estimated branded searches · +133.3% vs prior month · +0.2 points
Compare search popularity between leading brands
- Anchor vs Puhoi Valley: compare search popularity
- Anchor vs Meadow Fresh: compare search popularity
- a2 Milk vs Puhoi Valley: compare search popularity
- a2 Milk vs Meadow Fresh: compare search popularity
- Puhoi Valley vs Meadow Fresh: compare search popularity
- Compare any of these brands
Which brand is most popular in search among milk brands in New Zealand?
5 brands
In August 2026, Anchor was the most searched among milk brands in New Zealand, with an estimated 6.2K branded searches and 38.5% estimated Share of Search within this set. a2 Milk is in 2nd place, 4.2 percentage points behind at 34.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Anchor | 35.9% → 38.5% | 42.2%Dec 2025 | 32.3%May 2026 | 1st |
| a2 Milk | 32% → 34.3% | 44.5%Apr 2026 | 27.2%Dec 2025 | 2nd |
| Puhoi Valley | 15.8% → 15.5% | 15.8%Oct 2025 | 9.7%Apr 2026 | 4th → 3rd |
| Meadow Fresh | 15.8% → 11.3% | 17.5%Feb 2026 | 11.3%Aug 2026 | 3rd → 4th |
| Oob | 0.52% → 0.44% | 0.52%Nov 2025 | 0.18%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand increased from 35.9% to 38.5%.
- Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand increased from 32% to 34.3%.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand decreased from 15.8% to 11.3%.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand peaked at 42.2% in December 2025 and was lowest at 32.3% in May 2026.
- Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand peaked at 44.5% in April 2026 and was lowest at 27.2% in December 2025.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among milk brands in New Zealand peaked at 15.8% in October 2025 and was lowest at 9.7% in April 2026.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand peaked at 17.5% in February 2026 and was lowest at 11.3% in August 2026.
- Across the 11 months ending August 2026, Puhoi Valley rose from 4th to 3rd among milk brands in New Zealand.
- Across the 11 months ending August 2026, Meadow Fresh fell from 3rd to 4th among milk brands in New Zealand.
- Across the 11 months ending August 2026, Oob held steady: its estimated Share of Search among milk brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand milk brands in August 2026?
4 changes
In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.
In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.
In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.
In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.