Meadow Fresh vs Puhoi Valley:Which is more popular by branded search in New Zealand?
In August 2026, Puhoi Valley had more branded searches than Meadow Fresh among milk brands in New Zealand. Puhoi Valley was estimated to have 2.5K branded searches compared to Meadow Fresh’s 1.8K, and held a 15.5% Share of Search versus Meadow Fresh’s 11.3%.
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Which is more popular in search, Meadow Fresh or Puhoi Valley?
Compare the milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puhoi Valley, Meadow Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Anchor | a2 Milk | Puhoi Valley | Meadow Fresh | Oob |
|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 32% | 15.8% | 15.8% | 0.52% |
| Nov 2025 | 35.7% | 35.8% | 12.1% | 16% | 0.52% |
| Dec 2025 | 42.2% | 27.2% | 13.6% | 16.6% | 0.44% |
| Jan 2026 | 34.8% | 35.7% | 15.7% | 13.3% | 0.49% |
| Feb 2026 | 32.3% | 37.9% | 11.9% | 17.5% | 0.36% |
| Mar 2026 | 37.9% | 32.9% | 11.9% | 17% | 0.33% |
| Apr 2026 | 32.6% | 44.5% | 9.7% | 13% | 0.18% |
| May 2026 | 32.3% | 42.6% | 12% | 12.9% | 0.24% |
| Jun 2026 | 36.5% | 37.6% | 11.3% | 14.3% | 0.26% |
| Jul 2026 | 40% | 35.1% | 11.8% | 12.9% | 0.2% |
| Aug 2026 | 38.5% | 34.3% | 15.5% | 11.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
How has the Meadow Fresh and Puhoi Valley comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Puhoi Valley took it in January 2026, Meadow Fresh took it in February 2026, Puhoi Valley took it in August 2026.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand moved from 15.8% to 11.3%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among milk brands in New Zealand moved from 15.8% to 15.5%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
How did search popularity change for New Zealand milk brands in August 2026?
2 changes
In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.
In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Meadow Fresh’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meadow Fresh
13 branded search terms
- meadow fresh
- meadow fresh custard
- meadow fresh dairy
- meadow fresh milk
- meadow fresh near me
- meadow fresh new zealand
- meadow fresh nz
- meadow fresh yogurt
- meadowfresh
- meadowfresh co nz
- meadowfresh dairy
- meadowfresh milk
- meadowfresh nz
Puhoi Valley
9 branded search terms
- puhoi valley
- puhoi valley chocolate milk
- puhoi valley greek yoghurt
- puhoi valley milk
- puhoi valley near me
- puhoi valley yoghurt
- puhoi valley yogurt
- puhoivalley
- puhoivalley co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.