Brandwave

How popular isMeadow Fresh in search?

In August 2026, there were an estimated 1.8K branded searches for Meadow Fresh in New Zealand which is down 14.6% over the last 11 months. Meadow Fresh holds 11.3% estimated Share of Search among New Zealand milk brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Anchor38.5%
  2. a2 Milk34.3%
  3. Puhoi Valley15.5%
  4. Meadow Fresh11.3%
  5. Oob0.44%
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Which milk brands compete with Meadow Fresh?

Meadow Fresh against milk brands in New Zealand, by month

Share of Search by month for Anchor, a2 Milk, Puhoi Valley, Meadow Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthAnchora2 MilkPuhoi ValleyMeadow FreshOob
Oct 202535.9%32%15.8%15.8%0.52%
Nov 202535.7%35.8%12.1%16%0.52%
Dec 202542.2%27.2%13.6%16.6%0.44%
Jan 202634.8%35.7%15.7%13.3%0.49%
Feb 202632.3%37.9%11.9%17.5%0.36%
Mar 202637.9%32.9%11.9%17%0.33%
Apr 202632.6%44.5%9.7%13%0.18%
May 202632.3%42.6%12%12.9%0.24%
Jun 202636.5%37.6%11.3%14.3%0.26%
Jul 202640%35.1%11.8%12.9%0.2%
Aug 202638.5%34.3%15.5%11.3%0.44%
Sep 2026—————

  1. 1.Anchor

    38.5%

    held 1st · 6.2K estimated branded searches · +1.8% vs prior month · -1.5 points

  2. 2.a2 Milk

    34.3%

    held 2nd · 5.5K estimated branded searches · +3.4% vs prior month · -0.8 points

  3. 3.Puhoi Valley

    15.5%

    moved from 4th to 3rd · 2.5K estimated branded searches · +39.1% vs prior month · +3.7 points

  4. 4.Meadow Fresh

    11.3%

    moved from 3rd to 4th · 1.8K estimated branded searches · -7.1% vs prior month · -1.6 points

  5. 5.Oob

    0.44%

    held 5th · 70 estimated branded searches · +133.3% vs prior month · +0.2 points

Compare search popularity between Meadow Fresh and its closest rivals

How has branded search demand for Meadow Fresh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Meadow Fresh in New Zealand fell from 2.1K to 1.8K.
  • Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand decreased from 15.8% to 11.3%.
  • Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand peaked at 17.5% in February 2026 and was lowest at 11.3% in August 2026.
  • Across the 11 months ending August 2026, Meadow Fresh fell from 3rd to 4th among milk brands in New Zealand.

How did search popularity change for New Zealand milk brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.

  2. In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.

  3. In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.

  4. In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.

How is Meadow Fresh measured?

Brandwave collects information about searches that people make online using Meadow Fresh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • meadow fresh
  • meadow fresh custard
  • meadow fresh dairy
  • meadow fresh milk
  • meadow fresh near me
  • meadow fresh new zealand
  • meadow fresh nz
  • meadow fresh yogurt
  • meadowfresh
  • meadowfresh co nz
  • meadowfresh dairy
  • meadowfresh milk
  • meadowfresh nz

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How the Brand Demand Index is measured

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