Meadow Fresh vs Oob:Which is more popular by branded search in New Zealand?
In August 2026, Meadow Fresh had more branded searches than Oob among milk brands in New Zealand. Meadow Fresh was estimated to have 1.8K branded searches compared to Oob’s 70, and held an 11.3% Share of Search versus Oob’s 0.44%.
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Which is more popular in search, Meadow Fresh or Oob?
Compare the milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meadow Fresh, Oob. The figures are in the table below the chart.
View monthly share of search table
| Month | Anchor | a2 Milk | Puhoi Valley | Meadow Fresh | Oob |
|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 32% | 15.8% | 15.8% | 0.52% |
| Nov 2025 | 35.7% | 35.8% | 12.1% | 16% | 0.52% |
| Dec 2025 | 42.2% | 27.2% | 13.6% | 16.6% | 0.44% |
| Jan 2026 | 34.8% | 35.7% | 15.7% | 13.3% | 0.49% |
| Feb 2026 | 32.3% | 37.9% | 11.9% | 17.5% | 0.36% |
| Mar 2026 | 37.9% | 32.9% | 11.9% | 17% | 0.33% |
| Apr 2026 | 32.6% | 44.5% | 9.7% | 13% | 0.18% |
| May 2026 | 32.3% | 42.6% | 12% | 12.9% | 0.24% |
| Jun 2026 | 36.5% | 37.6% | 11.3% | 14.3% | 0.26% |
| Jul 2026 | 40% | 35.1% | 11.8% | 12.9% | 0.2% |
| Aug 2026 | 38.5% | 34.3% | 15.5% | 11.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
How has the Meadow Fresh and Oob comparison changed over the last 12 months?
3 findings
- Meadow Fresh was ahead of Oob in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand moved from 15.8% to 11.3%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
- Across the 11 months ending August 2026, Oob’s estimated Share of Search among milk brands in New Zealand moved from 0.52% to 0.44%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand milk brands in August 2026?
2 changes
In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.
In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Meadow Fresh’s and Oob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meadow Fresh
13 branded search terms
- meadow fresh
- meadow fresh custard
- meadow fresh dairy
- meadow fresh milk
- meadow fresh near me
- meadow fresh new zealand
- meadow fresh nz
- meadow fresh yogurt
- meadowfresh
- meadowfresh co nz
- meadowfresh dairy
- meadowfresh milk
- meadowfresh nz
Oob
1 branded search term
- oob organic
Put your own brand in this comparison
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