a2 Milk vs Anchor:Which is more popular by branded search in New Zealand?
In August 2026, Anchor had more branded searches than a2 Milk among milk brands in New Zealand. Anchor was estimated to have 6.2K branded searches compared to a2 Milk’s 5.5K, and held a 38.5% Share of Search versus a2 Milk’s 34.3%.
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Which is more popular in search, a2 Milk or Anchor?
Compare the milk brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anchor, a2 Milk. The figures are in the table below the chart.
View monthly share of search table
| Month | Anchor | a2 Milk | Puhoi Valley | Meadow Fresh | Oob |
|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 32% | 15.8% | 15.8% | 0.52% |
| Nov 2025 | 35.7% | 35.8% | 12.1% | 16% | 0.52% |
| Dec 2025 | 42.2% | 27.2% | 13.6% | 16.6% | 0.44% |
| Jan 2026 | 34.8% | 35.7% | 15.7% | 13.3% | 0.49% |
| Feb 2026 | 32.3% | 37.9% | 11.9% | 17.5% | 0.36% |
| Mar 2026 | 37.9% | 32.9% | 11.9% | 17% | 0.33% |
| Apr 2026 | 32.6% | 44.5% | 9.7% | 13% | 0.18% |
| May 2026 | 32.3% | 42.6% | 12% | 12.9% | 0.24% |
| Jun 2026 | 36.5% | 37.6% | 11.3% | 14.3% | 0.26% |
| Jul 2026 | 40% | 35.1% | 11.8% | 12.9% | 0.2% |
| Aug 2026 | 38.5% | 34.3% | 15.5% | 11.3% | 0.44% |
| Sep 2026 | — | — | — | — | — |
How has the a2 Milk and Anchor comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: a2 Milk took it in November 2025, Anchor took it in December 2025, a2 Milk took it in January 2026, Anchor took it in March 2026, a2 Milk took it in April 2026, Anchor took it in July 2026.
- Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand moved from 32% to 34.3%, and its estimated monthly branded searches moved from 4.3K to 5.5K.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands in New Zealand moved from 35.9% to 38.5%, and its estimated monthly branded searches moved from 4.9K to 6.2K.
How did search popularity change for New Zealand milk brands in August 2026?
2 changes
In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.
In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.
How each brand is measured
Brandwave collects information about searches that people make online using a2 Milk’s and Anchor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
a2 Milk
18 branded search terms
- a1 v a2 milk
- a2 milk
- a2 milk co
- a2 milk dairy
- a2 milk formula
- a2 milk intolerance
- a2 milk milk
- a2 milk near me
- a2 milk nz
- a2 milk online
- a2 milk pak n save
- a2 milk price
- a2milk
- a2milk milk
- a2milk nz
- cows with a2 milk
- organic a2 milk
- the a2 milk company limited
Anchor
24 branded search terms
- 500g anchor butter
- anchor blue milk
- anchor blue milk powder
- anchor butter
- anchor chocolate milk
- anchor dairy
- anchor dairy products
- anchor dry milk
- anchor full cream milk
- anchor full cream milk powder
- anchor lactose free milk
- anchor lite milk
- anchor milk
- anchor milk powder 1kg
- anchor milk powder 1kg price
- anchor milk powder pak n save
- anchor milk uht
- anchor silver top milk
- anchor skim milk
- anchor spread
- anchor spreadable
- anchor spreadable butter
- anchor unsalted butter
- anchor zero lacto milk
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