Brandwave

How popular isa2 Milk in search?

In August 2026, there were an estimated 5.5K branded searches for a2 Milk in New Zealand which is up 27.3% over the last 11 months. a2 Milk holds 34.3% estimated Share of Search among New Zealand milk brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Anchor38.5%
  2. a2 Milk34.3%
  3. Puhoi Valley15.5%
  4. Meadow Fresh11.3%
  5. Oob0.44%
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Which milk brands compete with a2 Milk?

a2 Milk against milk brands in New Zealand, by month

Share of Search by month for Anchor, a2 Milk, Puhoi Valley, Meadow Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthAnchora2 MilkPuhoi ValleyMeadow FreshOob
Oct 202535.9%32%15.8%15.8%0.52%
Nov 202535.7%35.8%12.1%16%0.52%
Dec 202542.2%27.2%13.6%16.6%0.44%
Jan 202634.8%35.7%15.7%13.3%0.49%
Feb 202632.3%37.9%11.9%17.5%0.36%
Mar 202637.9%32.9%11.9%17%0.33%
Apr 202632.6%44.5%9.7%13%0.18%
May 202632.3%42.6%12%12.9%0.24%
Jun 202636.5%37.6%11.3%14.3%0.26%
Jul 202640%35.1%11.8%12.9%0.2%
Aug 202638.5%34.3%15.5%11.3%0.44%
Sep 2026—————

  1. 1.Anchor

    38.5%

    held 1st · 6.2K estimated branded searches · +1.8% vs prior month · -1.5 points

  2. 2.a2 Milk

    34.3%

    held 2nd · 5.5K estimated branded searches · +3.4% vs prior month · -0.8 points

  3. 3.Puhoi Valley

    15.5%

    moved from 4th to 3rd · 2.5K estimated branded searches · +39.1% vs prior month · +3.7 points

  4. 4.Meadow Fresh

    11.3%

    moved from 3rd to 4th · 1.8K estimated branded searches · -7.1% vs prior month · -1.6 points

  5. 5.Oob

    0.44%

    held 5th · 70 estimated branded searches · +133.3% vs prior month · +0.2 points

Compare search popularity between a2 Milk and its closest rivals

How has branded search demand for a2 Milk changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for a2 Milk in New Zealand rose from 4.3K to 5.5K.
  • Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand increased from 32% to 34.3%.
  • Across the 11 months ending August 2026, a2 Milk’s estimated Share of Search among milk brands in New Zealand peaked at 44.5% in April 2026 and was lowest at 27.2% in December 2025.

How did search popularity change for New Zealand milk brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.

  2. In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.

  3. In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.

  4. In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.

How is a2 Milk measured?

Brandwave collects information about searches that people make online using a2 Milk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • a1 v a2 milk
  • a2 milk
  • a2 milk co
  • a2 milk dairy
  • a2 milk formula
  • a2 milk intolerance
  • a2 milk milk
  • a2 milk near me
  • a2 milk nz
  • a2 milk online
  • a2 milk pak n save
  • a2 milk price
  • a2milk
  • a2milk milk
  • a2milk nz
  • cows with a2 milk
  • organic a2 milk
  • the a2 milk company limited

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How the Brand Demand Index is measured

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