Brandwave

a2 Milk vs Lewis Road Creamery:Which is more popular?

In September 2026, a2 Milk had more branded searches than Lewis Road Creamery among milk brands in New Zealand. a2 Milk had about 2,830 branded searches, while Lewis Road Creamery had 1,760. a2 Milk made up 23.1% of all milk brand searches we track, and Lewis Road Creamery accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about milk brands, Lewis Road Creamery appeared in all five answers and a2 Milk in two. Lewis Road Creamery was mentioned before a2 Milk in three out of four answers.

Among milk brands in New Zealand in September 2026

Who do people search for more?

a2 Milk, about 61% more searches than Lewis Road Creamery

a2 Milk 2.8K searchesLewis Road Creamery 1.8K searches

Who does AI mention more?

Lewis Road Creamery, mentioned in every answer we collected

Lewis Road Creamery in 5 of 5a2 Milk in 2 of 5

Who does AI recommend more?

Lewis Road Creamery, named ahead of a2 Milk in 3 of 4 answers

Lewis Road Creamery first in 3a2 Milk first in 1

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Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery appeared in all five answers. a2 Milk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lewis Road Creamery was listed before a2 Milk in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anchor1st
  2. Meadow Fresh2nd
  3. Lewis Road Creamery3rd
  4. a2 Milk4th
  5. Puhoi Valley4th
  6. Alpro–
  7. Oatly–
  8. Oob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is a2 Milk or Lewis Road Creamery more popular in search?

This chart shows how often people search Google for a2 Milk and Lewis Road Creamery by name. Each line represents a brand's share of searches for all eight milk brands we track, month by month, from searches in New Zealand.

a2 Milk and Lewis Road Creamery among milk brands in New Zealand, by month

Share of searches by month for a2 Milk, Lewis Road Creamery. The figures are in the table below the chart.

View monthly share of searches table
MonthAnchora2 MilkLewis Road CreameryMeadow FreshPuhoi ValleyAlproOatlyOob
Oct 202526.8%24.7%9.9%17.3%12.6%3.7%4.4%0.59%
Nov 202527.2%28.7%8.2%17.7%10%3.4%4.2%0.6%
Dec 202531%21.3%9.3%18.2%11.4%4.7%3.6%0.49%
Jan 202627.1%27.6%9.6%15%12.7%3.4%4%0.57%
Feb 202623.7%28.9%9.4%19%9.6%2.8%6.3%0.4%
Mar 202627.9%25.6%10.8%19%9.1%3%4.2%0.38%
Apr 202623.5%39.9%7.8%14.4%7.7%2.8%3.5%0.2%
May 202621.2%36.9%10%14.7%10.2%2.8%3.9%0.28%
Jun 202624.8%32.5%10.9%16.4%9.1%2.6%3.5%0.3%
Jul 202627.1%30%13.1%14.2%9%2.7%3.7%0.22%
Aug 202626.5%29.5%12.4%12.4%11.9%2.3%4.6%0.49%
Sep 202632.2%23.1%14.4%11.8%10.8%3.9%3.5%0.33%

How has the a2 Milk and Lewis Road Creamery comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand milk brands in September 2026?

3 changes
  1. In September 2026, Anchor overtook a2 Milk to become the leader among milk brands in New Zealand, with 32.2% of the searches.

  2. In September 2026, Lewis Road Creamery gained share of searches among milk brands in New Zealand, from 12.4% to 14.4%.

  3. In September 2026, a2 Milk lost share of searches among milk brands in New Zealand, from 29.5% to 23.1%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using a2 Milk’s and Lewis Road Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

a2 Milk

9 branded search terms

  • a2 milk
  • a2 milk co
  • a2 milk dairy
  • a2 milk formula
  • a2 milk intolerance
  • a2 milk milk
  • a2milk
  • a2milk milk
  • organic a2 milk

Lewis Road Creamery

2 branded search terms

  • lewis road creamery milk
  • lewis road milk

How the Brand Demand Index is measured

Other head-to-heads among milk brands

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