Brandwave

How popular isLewis Road Creamery?

In September 2026, people searched for Lewis Road Creamery by name about 7,470 times in New Zealand, a 6.4% increase from the previous year. These searches made up 14.4% of all New Zealand milk brand searches, placing Lewis Road Creamery third out of eight brands. When we asked both ChatGPT and Google AI Overviews about milk brands, Lewis Road Creamery appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Lewis Road Creamery is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. AnchorShare of searches 32.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. a2 MilkShare of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Lewis Road CreameryShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Meadow FreshShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Puhoi ValleyShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery appeared in all five answers. Lewis Road Creamery is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anchor1st
  2. Meadow Fresh2nd
  3. Lewis Road Creamery3rd
  4. a2 Milk4th
  5. Puhoi Valley4th
  6. Alpro–
  7. Oatly–
  8. Oob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which milk brands compete with Lewis Road Creamery?

Lewis Road Creamery against milk brands in New Zealand, by month

Share of searches by month for Anchor, a2 Milk, Lewis Road Creamery, Meadow Fresh, Puhoi Valley, Alpro, Oatly. The figures are in the table below the chart.

View monthly share of searches table
MonthAnchora2 MilkLewis Road CreameryMeadow FreshPuhoi ValleyAlproOatlyOob
Oct 202526.8%24.7%9.9%17.3%12.6%3.7%4.4%0.59%
Nov 202527.2%28.7%8.2%17.7%10%3.4%4.2%0.6%
Dec 202531%21.3%9.3%18.2%11.4%4.7%3.6%0.49%
Jan 202627.1%27.6%9.6%15%12.7%3.4%4%0.57%
Feb 202623.7%28.9%9.4%19%9.6%2.8%6.3%0.4%
Mar 202627.9%25.6%10.8%19%9.1%3%4.2%0.38%
Apr 202623.5%39.9%7.8%14.4%7.7%2.8%3.5%0.2%
May 202621.2%36.9%10%14.7%10.2%2.8%3.9%0.28%
Jun 202624.8%32.5%10.9%16.4%9.1%2.6%3.5%0.3%
Jul 202627.1%30%13.1%14.2%9%2.7%3.7%0.22%
Aug 202626.5%29.5%12.4%12.4%11.9%2.3%4.6%0.49%
Sep 202632.2%23.1%14.4%11.8%10.8%3.9%3.5%0.33%

  1. 1.Anchor

    32.2%

    Moved from 2nd to 1st. 3.9K estimated branded searches, +4.5% vs prior month. Share +5.6 points.

  2. 2.a2 Milk

    23.1%

    Moved from 1st to 2nd. 2.8K estimated branded searches, -32.5% vs prior month. Share -6.4 points.

  3. 3.Lewis Road Creamery

    14.4%

    Held 3rd. 1.8K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Meadow Fresh

    11.8%

    Held 4th. 1.4K estimated branded searches, -17.6% vs prior month. Share -0.5 points.

  5. 5.Puhoi Valley

    10.8%

    Held 5th. 1.3K estimated branded searches, -21.9% vs prior month. Share -1.1 points.

  6. 6.Alpro

    3.9%

    Moved from 7th to 6th. 480 estimated branded searches, +50% vs prior month. Share +1.7 points.

  7. 7.Oatly

    3.5%

    Moved from 6th to 7th. 430 estimated branded searches, -33.8% vs prior month. Share -1.1 points.

  8. 8.Oob

    0.33%

    Held 8th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.

Compare popularity between Lewis Road Creamery and its closest rivals

Every comparison with Lewis Road Creamery

29 comparisons

How has branded search demand for Lewis Road Creamery changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lewis Road Creamery in New Zealand rose from 7K to 7.5K.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among milk brands in New Zealand increased from 9.9% to 14.4%.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among milk brands in New Zealand peaked at 14.4% in September 2026 and was lowest at 7.8% in April 2026.
  • Across the 12 months ending September 2026, Lewis Road Creamery rose from 5th to 3rd among milk brands in New Zealand.

How did search popularity change for New Zealand milk brands in September 2026?

6 changes

  1. In September 2026, Anchor overtook a2 Milk to become the leader among milk brands in New Zealand, with 32.2% of the searches.

  2. In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches.

  3. In September 2026, Lewis Road Creamery gained share of searches among milk brands in New Zealand, from 12.4% to 14.4%.

  4. In September 2026, a2 Milk lost share of searches among milk brands in New Zealand, from 29.5% to 23.1%.

  5. In September 2026, Puhoi Valley lost share of searches among milk brands in New Zealand, from 11.9% to 10.8%.

  6. In September 2026, Oatly lost share of searches among milk brands in New Zealand, from 4.6% to 3.5%.

How are Lewis Road Creamery’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Lewis Road Creamery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lewis road
  • lewis road butter
  • lewis road chocolate
  • lewis road chocolate milk
  • lewis road cream
  • lewis road creamery
  • lewis road creamery milk
  • lewis road double cream
  • lewis road flavoured milk
  • lewis road ice cream
  • lewis road iced coffee
  • lewis road milk
  • lewis road organic milk
  • lewis road strawberry milk
  • lewisroadcreamery

Do you work for Lewis Road Creamery? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lewis Road Creamery compete?

Lewis Road Creamery is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ice cream brands3rd of 1310.2%Show ranking
Milk brands3rd of 814.4%Shown above
Butter brands1st of 840.5%Show ranking
Flavoured milk brands1st of 763%Show ranking
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