Butter brands in New Zealand:Which brands are most popular in search?
In August 2026, Lewis Road Creamery was the most searched among butter brands in New Zealand, with an estimated 7.8K branded searches and 45.5% estimated Share of Search within this set.
Lewis Road Creamery45.5%
Anchor36.1%
Westgold9.4%- Olivani9.1%
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Share of SearchLeaderboard
Compare the butter and dairy spread brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lewis Road Creamery, Anchor, Westgold, Olivani. The figures are in the table below the chart.
View monthly share of search table
| Month | Lewis Road Creamery | Anchor | Westgold | Olivani |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 34.7% | 6.9% | 11.2% |
| Nov 2025 | 45.9% | 37.8% | 6% | 10.3% |
| Dec 2025 | 46.5% | 37% | 7.3% | 9.2% |
| Jan 2026 | 46.5% | 37.2% | 6.6% | 9.7% |
| Feb 2026 | 47.8% | 36.5% | 6.3% | 9.4% |
| Mar 2026 | 44.3% | 37.1% | 7.5% | 11.1% |
| Apr 2026 | 42.6% | 39.2% | 6.3% | 11.9% |
| May 2026 | 42.7% | 29.4% | 18.7% | 9.3% |
| Jun 2026 | 43.9% | 38.7% | 6.7% | 10.8% |
| Jul 2026 | 41.4% | 38.8% | 9.9% | 10% |
| Aug 2026 | 45.5% | 36.1% | 9.4% | 9.1% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 7.8K | +20.1% | +4.1 points | |
| 2, held 2nd | 36.1% | 6.2K | +1.8% | -2.6 points | |
| 3, moved from 4th to 3rd | 9.4% | 1.6K | +3.2% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.1% | 1.6K | -0.64% | -0.9 pointsmoved from 3rd to 4th |
45.5%
held 1st · 7.8K estimated branded searches · +20.1% vs prior month · +4.1 points
2.
Anchor36.1%
held 2nd · 6.2K estimated branded searches · +1.8% vs prior month · -2.6 points
3.
Westgold9.4%
moved from 4th to 3rd · 1.6K estimated branded searches · +3.2% vs prior month · -0.5 points
4.Olivani
9.1%
moved from 3rd to 4th · 1.6K estimated branded searches · -0.64% vs prior month · -0.9 points
Compare search popularity between leading brands
- Lewis Road Creamery vs Anchor: compare search popularity
- Lewis Road Creamery vs Westgold: compare search popularity
- Lewis Road Creamery vs Olivani: compare search popularity
- Anchor vs Westgold: compare search popularity
- Anchor vs Olivani: compare search popularity
- Westgold vs Olivani: compare search popularity
- Compare any of these brands
Which brand is most popular in search among butter brands in New Zealand?
4 brands
In August 2026, Lewis Road Creamery was the most searched among butter brands in New Zealand, with an estimated 7.8K branded searches and 45.5% estimated Share of Search within this set. Anchor is in 2nd place, 9.4 percentage points behind at 36.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Lewis Road Creamery | 47.2% → 45.5% | 47.8%Feb 2026 | 41.4%Jul 2026 | 1st |
| Anchor | 34.7% → 36.1% | 39.2%Apr 2026 | 29.4%May 2026 | 2nd |
| Westgold | 6.9% → 9.4% | 18.7%May 2026 | 6%Nov 2025 | 4th → 3rd |
| Olivani | 11.2% → 9.1% | 11.9%Apr 2026 | 9.1%Aug 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among butter brands in New Zealand decreased from 47.2% to 45.5%.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand increased from 34.7% to 36.1%.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand increased from 6.9% to 9.4%.
- Across the 11 months ending August 2026, Olivani’s estimated Share of Search among butter brands in New Zealand decreased from 11.2% to 9.1%.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among butter brands in New Zealand peaked at 47.8% in February 2026 and was lowest at 41.4% in July 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand peaked at 39.2% in April 2026 and was lowest at 29.4% in May 2026.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand peaked at 18.7% in May 2026 and was lowest at 6% in November 2025.
- Across the 11 months ending August 2026, Olivani’s estimated Share of Search among butter brands in New Zealand peaked at 11.9% in April 2026 and was lowest at 9.1% in August 2026.
- Across the 11 months ending August 2026, Westgold rose from 4th to 3rd among butter brands in New Zealand.
- Across the 11 months ending August 2026, Olivani fell from 3rd to 4th among butter brands in New Zealand.
How did search popularity change for New Zealand butter brands in August 2026?
4 changes
In August 2026, Lewis Road Creamery gained estimated Share of Search among butter brands in New Zealand, from 41.4% to 45.5%.
In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%.
In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%.
In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.
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