Olivani vs Westgold:Which is more popular by branded search in New Zealand?
In August 2026, Olivani and Westgold were level on Share of Search among butter brands in New Zealand, with an estimated 1.6K branded searches each, at 9.1% and 9.4% estimated Share of Search.
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Which is more popular in search, Olivani or Westgold?
Compare the butter and dairy spread brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Westgold, Olivani. The figures are in the table below the chart.
View monthly share of search table
| Month | Lewis Road Creamery | Anchor | Westgold | Olivani |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 34.7% | 6.9% | 11.2% |
| Nov 2025 | 45.9% | 37.8% | 6% | 10.3% |
| Dec 2025 | 46.5% | 37% | 7.3% | 9.2% |
| Jan 2026 | 46.5% | 37.2% | 6.6% | 9.7% |
| Feb 2026 | 47.8% | 36.5% | 6.3% | 9.4% |
| Mar 2026 | 44.3% | 37.1% | 7.5% | 11.1% |
| Apr 2026 | 42.6% | 39.2% | 6.3% | 11.9% |
| May 2026 | 42.7% | 29.4% | 18.7% | 9.3% |
| Jun 2026 | 43.9% | 38.7% | 6.7% | 10.8% |
| Jul 2026 | 41.4% | 38.8% | 9.9% | 10% |
| Aug 2026 | 45.5% | 36.1% | 9.4% | 9.1% |
| Sep 2026 | — | — | — | — |
How has the Olivani and Westgold comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Westgold took it in May 2026, Olivani took it in June 2026, Westgold took it in August 2026.
- Across the 11 months ending August 2026, Olivani’s estimated Share of Search among butter brands in New Zealand moved from 11.2% to 9.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand moved from 6.9% to 9.4%, and its estimated monthly branded searches moved from 970 to 1.6K.
How did search popularity change for New Zealand butter brands in August 2026?
2 changes
In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%.
In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Olivani’s and Westgold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.