Anchor vs Westgold:Which is more popular by branded search in New Zealand?
In August 2026, Anchor had more branded searches than Westgold among butter brands in New Zealand. Anchor was estimated to have 6.2K branded searches compared to Westgold’s 1.6K, and held a 36.1% Share of Search versus Westgold’s 9.4%.
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Which is more popular in search, Anchor or Westgold?
Compare the butter and dairy spread brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anchor, Westgold. The figures are in the table below the chart.
View monthly share of search table
| Month | Lewis Road Creamery | Anchor | Westgold | Olivani |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 34.7% | 6.9% | 11.2% |
| Nov 2025 | 45.9% | 37.8% | 6% | 10.3% |
| Dec 2025 | 46.5% | 37% | 7.3% | 9.2% |
| Jan 2026 | 46.5% | 37.2% | 6.6% | 9.7% |
| Feb 2026 | 47.8% | 36.5% | 6.3% | 9.4% |
| Mar 2026 | 44.3% | 37.1% | 7.5% | 11.1% |
| Apr 2026 | 42.6% | 39.2% | 6.3% | 11.9% |
| May 2026 | 42.7% | 29.4% | 18.7% | 9.3% |
| Jun 2026 | 43.9% | 38.7% | 6.7% | 10.8% |
| Jul 2026 | 41.4% | 38.8% | 9.9% | 10% |
| Aug 2026 | 45.5% | 36.1% | 9.4% | 9.1% |
| Sep 2026 | — | — | — | — |
How has the Anchor and Westgold comparison changed over the last 12 months?
3 findings
- Anchor was ahead of Westgold in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands in New Zealand moved from 34.7% to 36.1%, and its estimated monthly branded searches moved from 4.9K to 6.2K.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand moved from 6.9% to 9.4%, and its estimated monthly branded searches moved from 970 to 1.6K.
How did search popularity change for New Zealand butter brands in August 2026?
2 changes
In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%.
In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Anchor’s and Westgold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchor
24 branded search terms
- 500g anchor butter
- anchor blue milk
- anchor blue milk powder
- anchor butter
- anchor chocolate milk
- anchor dairy
- anchor dairy products
- anchor dry milk
- anchor full cream milk
- anchor full cream milk powder
- anchor lactose free milk
- anchor lite milk
- anchor milk
- anchor milk powder 1kg
- anchor milk powder 1kg price
- anchor milk powder pak n save
- anchor milk uht
- anchor silver top milk
- anchor skim milk
- anchor spread
- anchor spreadable
- anchor spreadable butter
- anchor unsalted butter
- anchor zero lacto milk
Westgold
5 branded search terms
- westgold
- westgold butter
- westgold near me
- westgold nz
- westgold resources ltd
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.