How popular isMainland?
In September 2026, people searched for Mainland by name about 2,150 times in New Zealand, a 27.2% increase from the previous year. These searches made up 4.4% of all New Zealand butter brand searches, placing Mainland sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about butter brands, Mainland appeared in all answers and was the third most recommended of the eight.
Mainland is the sixth most searched of 8 competitors and the third most recommended in AI answers.
Lewis Road CreameryShare of searches 40.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- OlivaniShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WestgoldShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PamsShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MainlandShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mainland appeared in all five answers. Mainland is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westgold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anchor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mainland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lewis Road Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tararua1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Olivani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best butter brands in New Zealand?”
Asked ChatGPT
“What's the best butter brand in New Zealand for everyday baking?”
Searched Google, AI Overview
“butter nz”
Searched Google, AI Overview
“spreadable butter nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which butter brands compete with Mainland?
Share of searches by month for Lewis Road Creamery, Olivani, Westgold, Pams, Anchor, Mainland, Tararua. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Olivani | Westgold | Pams | Anchor | Mainland | Tararua | Lurpak |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 15.8% | 9.8% | 14.3% | 9.1% | 3.4% | 2.3% | 2.2% |
| Nov 2025 | 43.9% | 16.2% | 9.1% | 13.4% | 8.9% | 3.4% | 3.3% | 1.9% |
| Dec 2025 | 43.4% | 14.2% | 11.4% | 12.5% | 10.8% | 3.9% | 1.9% | 1.9% |
| Jan 2026 | 43.5% | 15.8% | 10.6% | 13.3% | 10% | 3.3% | 1.7% | 1.8% |
| Feb 2026 | 46.8% | 15% | 9.9% | 13.4% | 8.1% | 2.8% | 2.6% | 1.3% |
| Mar 2026 | 42% | 16.8% | 11.3% | 13.8% | 8.7% | 4% | 1.8% | 1.6% |
| Apr 2026 | 40.8% | 19.1% | 10.1% | 12% | 10.2% | 3.9% | 2.2% | 1.7% |
| May 2026 | 37.8% | 12.7% | 25.9% | 8% | 8.7% | 3.7% | 1.8% | 1.4% |
| Jun 2026 | 39.8% | 16.6% | 10.3% | 11.1% | 13.7% | 4.4% | 2.4% | 1.6% |
| Jul 2026 | 37.8% | 16% | 15.9% | 9.4% | 12.1% | 5.2% | 2% | 1.6% |
| Aug 2026 | 41.3% | 14% | 14.4% | 12.6% | 10.5% | 4.4% | 1.4% | 1.5% |
| Sep 2026 | 40.5% | 17% | 12.5% | 11.5% | 10% | 4.4% | 2.2% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 3.8K | -17.4% | -0.8 points | |
| 2, moved from 3rd to 2nd | 17% | 1.6K | +2.6% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.5% | 1.2K | -27% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.5% | 1.1K | -23% | -1.1 points | |
| 5, held 5th | 10% | 930 | -19.8% | -0.5 points | |
| 6, held 6th | 4.4% | 410 | -16.3% | 0 points | |
| 7, moved from 8th to 7th | 2.2% | 200 | +33.3% | +0.8 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.9% | 180 | +12.5% | +0.5 pointsmoved from 7th to 8th |
40.5%
Held 1st. 3.8K estimated branded searches, -17.4% vs prior month. Share -0.8 points.
2.Olivani
17%
Moved from 3rd to 2nd. 1.6K estimated branded searches, +2.6% vs prior month. Share +3 points.
3.
Westgold12.5%
Moved from 2nd to 3rd. 1.2K estimated branded searches, -27% vs prior month. Share -1.9 points.
4.
Pams11.5%
Held 4th. 1.1K estimated branded searches, -23% vs prior month. Share -1.1 points.
5.
Anchor10%
Held 5th. 930 estimated branded searches, -19.8% vs prior month. Share -0.5 points.
6.
Mainland4.4%
Held 6th. 410 estimated branded searches, -16.3% vs prior month. Share 0 points.
7.
Tararua2.2%
Moved from 8th to 7th. 200 estimated branded searches, +33.3% vs prior month. Share +0.8 points.
8.
Lurpak1.9%
Moved from 7th to 8th. 180 estimated branded searches, +12.5% vs prior month. Share +0.5 points.
Compare popularity between Mainland and its closest rivals
Every comparison with Mainland
13 comparisons
How has branded search demand for Mainland changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mainland in New Zealand rose from 1.7K to 2.1K.
- Across the 12 months ending September 2026, Mainland’s share of searches among butter brands in New Zealand increased from 3.4% to 4.4%.
- Across the 12 months ending September 2026, Mainland’s share of searches among butter brands in New Zealand peaked at 5.2% in July 2026 and was lowest at 2.8% in February 2026.
How did search popularity change for New Zealand butter brands in September 2026?
6 changes
In September 2026, Olivani overtook Westgold to rank 2nd among butter brands in New Zealand, with 17% of the searches.
In September 2026, Tararua overtook Lurpak to rank 7th among butter brands in New Zealand, with 2.2% of the searches.
In September 2026, Westgold lost share of searches among butter brands in New Zealand, from 14.4% to 12.5%.
In September 2026, Pams lost share of searches among butter brands in New Zealand, from 12.6% to 11.5%.
In September 2026, Lewis Road Creamery lost share of searches among butter brands in New Zealand, from 41.3% to 40.5%.
In September 2026, Anchor lost share of searches among butter brands in New Zealand, from 10.5% to 10%.
How are Mainland’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Mainland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cheese mainland
- mainland brie
- mainland butter
- mainland butter organic
- mainland butter soft
- mainland cheddar
- mainland cheese
- mainland cheese colby
- mainland cheese crackers
- mainland edam cheese
- mainland grated cheese
- mainland mild cheese
- mainland parmesan cheese
- mainland tasty cheese
Do you work for Mainland? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Mainland compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Butter brands | 6th of 8 | 4.4% | Shown above |
| Cheese brands | 2nd of 8 | 22.7% | Show ranking |
Is Mainland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.