Brandwave

How popular isLewis Road Creamery?

In September 2026, people searched for Lewis Road Creamery by name about 7,470 times in New Zealand, a 6.4% increase from the previous year. These searches made up 40.5% of all New Zealand butter brand searches, placing Lewis Road Creamery first out of eight brands. When we asked both ChatGPT and Google AI Overviews about butter brands, Lewis Road Creamery appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Lewis Road Creamery is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Lewis Road CreameryShare of searches 40.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. OlivaniShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WestgoldShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PamsShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. AnchorShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top butter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lewis Road Creamery is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westgold1st
  2. Pams2nd
  3. Mainland3rd
  4. Anchor4th
  5. Lewis Road Creamery5th
  6. Olivani–
  7. Tararua–
  8. Lurpak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westgold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lewis Road Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tararua1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olivani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about butter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which butter brands compete with Lewis Road Creamery?

Lewis Road Creamery against butter brands in New Zealand, by month

Share of searches by month for Lewis Road Creamery, Olivani, Westgold, Pams, Anchor, Mainland, Tararua. The figures are in the table below the chart.

View monthly share of searches table
MonthLewis Road CreameryOlivaniWestgoldPamsAnchorMainlandTararuaLurpak
Oct 202543.1%15.8%9.8%14.3%9.1%3.4%2.3%2.2%
Nov 202543.9%16.2%9.1%13.4%8.9%3.4%3.3%1.9%
Dec 202543.4%14.2%11.4%12.5%10.8%3.9%1.9%1.9%
Jan 202643.5%15.8%10.6%13.3%10%3.3%1.7%1.8%
Feb 202646.8%15%9.9%13.4%8.1%2.8%2.6%1.3%
Mar 202642%16.8%11.3%13.8%8.7%4%1.8%1.6%
Apr 202640.8%19.1%10.1%12%10.2%3.9%2.2%1.7%
May 202637.8%12.7%25.9%8%8.7%3.7%1.8%1.4%
Jun 202639.8%16.6%10.3%11.1%13.7%4.4%2.4%1.6%
Jul 202637.8%16%15.9%9.4%12.1%5.2%2%1.6%
Aug 202641.3%14%14.4%12.6%10.5%4.4%1.4%1.5%
Sep 202640.5%17%12.5%11.5%10%4.4%2.2%1.9%

  1. 1.Lewis Road Creamery

    40.5%

    Held 1st. 3.8K estimated branded searches, -17.4% vs prior month. Share -0.8 points.

  2. 2.Olivani

    17%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, +2.6% vs prior month. Share +3 points.

  3. 3.Westgold

    12.5%

    Moved from 2nd to 3rd. 1.2K estimated branded searches, -27% vs prior month. Share -1.9 points.

  4. 4.Pams

    11.5%

    Held 4th. 1.1K estimated branded searches, -23% vs prior month. Share -1.1 points.

  5. 5.Anchor

    10%

    Held 5th. 930 estimated branded searches, -19.8% vs prior month. Share -0.5 points.

  6. 6.Mainland

    4.4%

    Held 6th. 410 estimated branded searches, -16.3% vs prior month. Share 0 points.

  7. 7.Tararua

    2.2%

    Moved from 8th to 7th. 200 estimated branded searches, +33.3% vs prior month. Share +0.8 points.

  8. 8.Lurpak

    1.9%

    Moved from 7th to 8th. 180 estimated branded searches, +12.5% vs prior month. Share +0.5 points.

Compare popularity between Lewis Road Creamery and its closest rivals

Every comparison with Lewis Road Creamery

29 comparisons

How has branded search demand for Lewis Road Creamery changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lewis Road Creamery in New Zealand rose from 7K to 7.5K.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among butter brands in New Zealand decreased from 43.1% to 40.5%.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among butter brands in New Zealand peaked at 46.8% in February 2026 and was lowest at 37.8% in May 2026.

How did search popularity change for New Zealand butter brands in September 2026?

6 changes

  1. In September 2026, Olivani overtook Westgold to rank 2nd among butter brands in New Zealand, with 17% of the searches.

  2. In September 2026, Tararua overtook Lurpak to rank 7th among butter brands in New Zealand, with 2.2% of the searches.

  3. In September 2026, Westgold lost share of searches among butter brands in New Zealand, from 14.4% to 12.5%.

  4. In September 2026, Pams lost share of searches among butter brands in New Zealand, from 12.6% to 11.5%.

  5. In September 2026, Lewis Road Creamery lost share of searches among butter brands in New Zealand, from 41.3% to 40.5%.

  6. In September 2026, Anchor lost share of searches among butter brands in New Zealand, from 10.5% to 10%.

How are Lewis Road Creamery’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Lewis Road Creamery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lewis road
  • lewis road butter
  • lewis road chocolate
  • lewis road chocolate milk
  • lewis road cream
  • lewis road creamery
  • lewis road creamery milk
  • lewis road double cream
  • lewis road flavoured milk
  • lewis road ice cream
  • lewis road iced coffee
  • lewis road milk
  • lewis road organic milk
  • lewis road strawberry milk
  • lewisroadcreamery

Do you work for Lewis Road Creamery? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lewis Road Creamery compete?

Lewis Road Creamery is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ice cream brands3rd of 1310.2%Show ranking
Milk brands3rd of 814.4%Show ranking
Butter brands1st of 840.5%Shown above
Flavoured milk brands1st of 763%Show ranking
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