Brandwave

Lewis Road Creamery vs New Zealand Natural:Which is more popular?

In September 2026, Lewis Road Creamery had more branded searches than New Zealand Natural among ice cream brands in New Zealand. Lewis Road Creamery had about 4,280 branded searches, while New Zealand Natural had 280. Lewis Road Creamery made up 10.2% of all ice cream brand searches we track, and New Zealand Natural accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Lewis Road Creamery appeared in three of the five answers and New Zealand Natural in two. Lewis Road Creamery was mentioned before New Zealand Natural in two out of three answers that named either.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

Lewis Road Creamery, about 15 searches for every 1 for New Zealand Natural

Lewis Road Creamery 4.3K searchesNew Zealand Natural 280 searches

Who does AI mention more?

Lewis Road Creamery, mentioned in 3 of 5 answers, New Zealand Natural in 2

Lewis Road Creamery in 3 of 5New Zealand Natural in 2 of 5

Who does AI recommend more?

Lewis Road Creamery, named ahead of New Zealand Natural in 2 of 3 answers

Lewis Road Creamery first in 2New Zealand Natural first in 1

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. New Zealand Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lewis Road Creamery was listed before New Zealand Natural in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. Killinchy Gold10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Killinchy Gold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lewis Road Creamery or New Zealand Natural more popular in search?

This chart shows how often people search Google for Lewis Road Creamery and New Zealand Natural by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

Lewis Road Creamery and New Zealand Natural among ice cream brands in New Zealand, by month

Share of searches by month for Lewis Road Creamery, New Zealand Natural. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the Lewis Road Creamery and New Zealand Natural comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ice cream brands in September 2026?

1 change

  1. In September 2026, Lewis Road Creamery lost share of searches among ice cream brands in New Zealand, from 11.3% to 10.2%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lewis Road Creamery’s and New Zealand Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lewis Road Creamery

7 branded search terms

  • lewis road
  • lewis road chocolate
  • lewis road cream
  • lewis road creamery
  • lewis road double cream
  • lewis road ice cream
  • lewisroadcreamery

New Zealand Natural

2 branded search terms

  • new zealand natural ice cream
  • nz natural ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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