Brandwave

Lewis Road Creamery vs Meadow Fresh:Which is more popular?

In September 2026, Lewis Road Creamery had more branded searches than Meadow Fresh among milk brands in New Zealand. Lewis Road Creamery had about 1,760 branded searches, while Meadow Fresh had 1,450. Lewis Road Creamery made up 14.4% of all milk brand searches we track, and Meadow Fresh accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about milk brands, both Lewis Road Creamery and Meadow Fresh appeared in all five answers. Meadow Fresh was mentioned before Lewis Road Creamery in three out of four answers.

Among milk brands in New Zealand in September 2026

Who do people search for more?

Lewis Road Creamery, about 21% more searches than Meadow Fresh

Lewis Road Creamery 1.8K searchesMeadow Fresh 1.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Lewis Road Creamery in 5 of 5Meadow Fresh in 5 of 5

Who does AI recommend more?

Meadow Fresh, named ahead of Lewis Road Creamery in 3 of 4 answers

Meadow Fresh first in 3Lewis Road Creamery first in 1

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Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Lewis Road Creamery and Meadow Fresh showed up in all five answers. Meadow Fresh was listed before Lewis Road Creamery in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anchor1st
  2. Meadow Fresh2nd
  3. Lewis Road Creamery3rd
  4. a2 Milk4th
  5. Puhoi Valley4th
  6. Alpro–
  7. Oatly–
  8. Oob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lewis Road Creamery or Meadow Fresh more popular in search?

This chart shows how often people search Google for Lewis Road Creamery and Meadow Fresh by name. Each line represents a brand's share of searches for all eight milk brands we track, month by month, from searches in New Zealand.

Lewis Road Creamery and Meadow Fresh among milk brands in New Zealand, by month

Share of searches by month for Lewis Road Creamery, Meadow Fresh. The figures are in the table below the chart.

View monthly share of searches table
MonthAnchora2 MilkLewis Road CreameryMeadow FreshPuhoi ValleyAlproOatlyOob
Oct 202526.8%24.7%9.9%17.3%12.6%3.7%4.4%0.59%
Nov 202527.2%28.7%8.2%17.7%10%3.4%4.2%0.6%
Dec 202531%21.3%9.3%18.2%11.4%4.7%3.6%0.49%
Jan 202627.1%27.6%9.6%15%12.7%3.4%4%0.57%
Feb 202623.7%28.9%9.4%19%9.6%2.8%6.3%0.4%
Mar 202627.9%25.6%10.8%19%9.1%3%4.2%0.38%
Apr 202623.5%39.9%7.8%14.4%7.7%2.8%3.5%0.2%
May 202621.2%36.9%10%14.7%10.2%2.8%3.9%0.28%
Jun 202624.8%32.5%10.9%16.4%9.1%2.6%3.5%0.3%
Jul 202627.1%30%13.1%14.2%9%2.7%3.7%0.22%
Aug 202626.5%29.5%12.4%12.4%11.9%2.3%4.6%0.49%
Sep 202632.2%23.1%14.4%11.8%10.8%3.9%3.5%0.33%

How has the Lewis Road Creamery and Meadow Fresh comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Lewis Road Creamery took it in September 2026.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among milk brands in New Zealand moved from 9.9% to 14.4%, and its estimated monthly branded searches moved from 1.2K to 1.8K.
  • Across the 12 months ending September 2026, Meadow Fresh’s share of searches among milk brands in New Zealand moved from 17.3% to 11.8%, and its estimated monthly branded searches moved from 2.1K to 1.4K.

How did search popularity change for New Zealand milk brands in September 2026?

2 changes

  1. In September 2026, Lewis Road Creamery gained share of searches among milk brands in New Zealand, from 12.4% to 14.4%.

  2. In September 2026, Meadow Fresh lost share of searches among milk brands in New Zealand, from 12.4% to 11.8%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Lewis Road Creamery’s and Meadow Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lewis Road Creamery

2 branded search terms

  • lewis road creamery milk
  • lewis road milk

Meadow Fresh

8 branded search terms

  • meadow fresh
  • meadow fresh custard
  • meadow fresh dairy
  • meadow fresh milk
  • meadow fresh yogurt
  • meadowfresh
  • meadowfresh dairy
  • meadowfresh milk

How the Brand Demand Index is measured

Other head-to-heads among milk brands

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