Brandwave

How popular isAnchor?

In September 2026, people searched for Anchor by name about 4,860 times in New Zealand, a 19.1% increase from the previous year. These searches made up 32.2% of all New Zealand milk brand searches, placing Anchor first out of eight brands. When we asked both ChatGPT and Google AI Overviews about milk brands, Anchor appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Anchor is the most searched of 8 competitors and the most recommended in AI answers.

  1. AnchorShare of searches 32.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. a2 MilkShare of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Lewis Road CreameryShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Meadow FreshShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Puhoi ValleyShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+3 more

Anchor website (opens in a new tab)

Follow Anchor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anchor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Anchor is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anchor1st
  2. Meadow Fresh2nd
  3. Lewis Road Creamery3rd
  4. a2 Milk4th
  5. Puhoi Valley4th
  6. Alpro–
  7. Oatly–
  8. Oob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which milk brands compete with Anchor?

Anchor against milk brands in New Zealand, by month

Share of searches by month for Anchor, a2 Milk, Lewis Road Creamery, Meadow Fresh, Puhoi Valley, Alpro, Oatly. The figures are in the table below the chart.

View monthly share of searches table
MonthAnchora2 MilkLewis Road CreameryMeadow FreshPuhoi ValleyAlproOatlyOob
Oct 202526.8%24.7%9.9%17.3%12.6%3.7%4.4%0.59%
Nov 202527.2%28.7%8.2%17.7%10%3.4%4.2%0.6%
Dec 202531%21.3%9.3%18.2%11.4%4.7%3.6%0.49%
Jan 202627.1%27.6%9.6%15%12.7%3.4%4%0.57%
Feb 202623.7%28.9%9.4%19%9.6%2.8%6.3%0.4%
Mar 202627.9%25.6%10.8%19%9.1%3%4.2%0.38%
Apr 202623.5%39.9%7.8%14.4%7.7%2.8%3.5%0.2%
May 202621.2%36.9%10%14.7%10.2%2.8%3.9%0.28%
Jun 202624.8%32.5%10.9%16.4%9.1%2.6%3.5%0.3%
Jul 202627.1%30%13.1%14.2%9%2.7%3.7%0.22%
Aug 202626.5%29.5%12.4%12.4%11.9%2.3%4.6%0.49%
Sep 202632.2%23.1%14.4%11.8%10.8%3.9%3.5%0.33%

  1. 1.Anchor

    32.2%

    Moved from 2nd to 1st. 3.9K estimated branded searches, +4.5% vs prior month. Share +5.6 points.

  2. 2.a2 Milk

    23.1%

    Moved from 1st to 2nd. 2.8K estimated branded searches, -32.5% vs prior month. Share -6.4 points.

  3. 3.Lewis Road Creamery

    14.4%

    Held 3rd. 1.8K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Meadow Fresh

    11.8%

    Held 4th. 1.4K estimated branded searches, -17.6% vs prior month. Share -0.5 points.

  5. 5.Puhoi Valley

    10.8%

    Held 5th. 1.3K estimated branded searches, -21.9% vs prior month. Share -1.1 points.

  6. 6.Alpro

    3.9%

    Moved from 7th to 6th. 480 estimated branded searches, +50% vs prior month. Share +1.7 points.

  7. 7.Oatly

    3.5%

    Moved from 6th to 7th. 430 estimated branded searches, -33.8% vs prior month. Share -1.1 points.

  8. 8.Oob

    0.33%

    Held 8th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.

Compare popularity between Anchor and its closest rivals

Every comparison with Anchor

12 comparisons

How has branded search demand for Anchor changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anchor in New Zealand rose from 4.1K to 4.9K.
  • Across the 12 months ending September 2026, Anchor’s share of searches among milk brands in New Zealand increased from 26.8% to 32.2%.
  • Across the 12 months ending September 2026, Anchor’s share of searches among milk brands in New Zealand peaked at 32.2% in September 2026 and was lowest at 21.2% in May 2026.

How did search popularity change for New Zealand milk brands in September 2026?

6 changes

  1. In September 2026, Anchor overtook a2 Milk to become the leader among milk brands in New Zealand, with 32.2% of the searches.

  2. In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches.

  3. In September 2026, Lewis Road Creamery gained share of searches among milk brands in New Zealand, from 12.4% to 14.4%.

  4. In September 2026, a2 Milk lost share of searches among milk brands in New Zealand, from 29.5% to 23.1%.

  5. In September 2026, Puhoi Valley lost share of searches among milk brands in New Zealand, from 11.9% to 10.8%.

  6. In September 2026, Oatly lost share of searches among milk brands in New Zealand, from 4.6% to 3.5%.

How are Anchor’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500g anchor butter
  • anchor butter
  • anchor chocolate milk
  • anchor dairy
  • anchor dairy products
  • anchor dry milk
  • anchor lite milk
  • anchor milk
  • anchor milk uht
  • anchor skim milk
  • anchor spread
  • anchor spreadable
  • anchor spreadable butter
  • anchor unsalted butter

Do you work for Anchor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Anchor compete?

Anchor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Yoghurt brands9th of 90.05%Show ranking
Milk brands1st of 832.2%Shown above
Butter brands5th of 810%Show ranking
Cheese brands8th of 80.13%Show ranking
Creator with pink hair and a pink jacket

Is Anchor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free