Brandwave

How popular isAnchor?

In September 2026, people searched for Anchor by name about 4,860 times in New Zealand, a 19.1% increase from the previous year. These searches made up 0.05% of all New Zealand yoghurt brand searches, placing Anchor ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about yoghurt brands, Anchor appeared in two of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Anchor is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. ChobaniShare of searches 55.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. The CollectiveShare of searches 13.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. CyclopsShare of searches 11.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YoplaitShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AnchorShare of searches 0.05%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anchor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Anchor is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclops1st
  2. The Collective2nd
  3. Anchor3rd
  4. Chobani4th
  5. Puhoi Valley4th
  6. Gopala6th
  7. Yoplait–
  8. Fresh 'n Fruity–
  9. De Winkel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which yoghurt brands compete with Anchor?

Anchor against yoghurt brands in New Zealand, by month

Share of searches by month for Chobani, The Collective, Cyclops, Yoplait, Puhoi Valley, Fresh 'n Fruity, Anchor. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveCyclopsYoplaitPuhoi ValleyFresh 'n FruityDe WinkelGopalaAnchor
Oct 202547.9%15.3%10.6%8.7%11%3%3.3%0.13%0.07%
Nov 202542.9%19.2%12.3%9.3%9.6%3.5%3%0.15%0.08%
Dec 202538.5%19.6%15.1%9.1%11.3%3.5%2.5%0.38%0.09%
Jan 202644.6%17.6%11.8%9.2%10.3%3.1%3.1%0.19%0.19%
Feb 202650.7%14.5%9.1%10%8.8%3.4%3%0.35%0.07%
Mar 202648.4%13.3%11.2%10.3%9%4.1%3.4%0.21%0.07%
Apr 202646.3%16.4%11.4%9.3%8.8%4.1%3.4%0.28%0.07%
May 202650.7%13%11.6%8.5%9.5%3.4%2.9%0.24%0.12%
Jun 202656.1%11.6%10.8%8.1%7.2%3.4%2.3%0.4%0.06%
Jul 202653%11%17.7%7.1%6.4%2.9%1.6%0.25%0.05%
Aug 202647.7%9.9%22.6%6.6%7.2%3.1%2.5%0.38%0.04%
Sep 202655.3%13.4%11.9%7.2%6.7%3.1%1.9%0.35%0.05%

  1. 1.Chobani

    55.3%

    Held 1st. 11.2K estimated branded searches, -1.9% vs prior month. Share +7.6 points.

  2. 2.The Collective

    13.4%

    Moved from 3rd to 2nd. 2.7K estimated branded searches, +14.3% vs prior month. Share +3.5 points.

  3. 3.Cyclops

    11.9%

    Moved from 2nd to 3rd. 2.4K estimated branded searches, -55.6% vs prior month. Share -10.7 points.

  4. 4.Yoplait

    7.2%

    Moved from 5th to 4th. 1.4K estimated branded searches, -8.2% vs prior month. Share +0.6 points.

  5. 5.Puhoi Valley

    6.7%

    Moved from 4th to 5th. 1.4K estimated branded searches, -20.5% vs prior month. Share -0.4 points.

  6. 6.Fresh 'n Fruity

    3.1%

    Held 6th. 630 estimated branded searches, -13.7% vs prior month. Share +0.1 points.

  7. 7.De Winkel

    1.9%

    Held 7th. 390 estimated branded searches, -33.9% vs prior month. Share -0.5 points.

  8. 8.Gopala

    0.35%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  9. 9.Anchor

    0.05%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Anchor and its closest rivals

Every comparison with Anchor

12 comparisons

How has branded search demand for Anchor changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anchor in New Zealand rose from 4.1K to 4.9K.
  • Across the 12 months ending September 2026, Anchor’s share of searches among yoghurt brands in New Zealand held steady, from 0.07% to 0.05%.

How did search popularity change for New Zealand yoghurt brands in September 2026?

6 changes

  1. In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches.

  2. In September 2026, Yoplait overtook Puhoi Valley to rank 4th among yoghurt brands in New Zealand, with 7.2% of the searches.

  3. In September 2026, Chobani gained share of searches among yoghurt brands in New Zealand, from 47.7% to 55.3%.

  4. In September 2026, Cyclops lost share of searches among yoghurt brands in New Zealand, from 22.6% to 11.9%.

  5. In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%.

  6. Estimated monthly branded searches for Gopala in New Zealand rose 250% over 12 measured months, from 20 to 70 in September 2026.

How are Anchor’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500g anchor butter
  • anchor butter
  • anchor chocolate milk
  • anchor dairy
  • anchor dairy products
  • anchor dry milk
  • anchor lite milk
  • anchor milk
  • anchor milk uht
  • anchor skim milk
  • anchor spread
  • anchor spreadable
  • anchor spreadable butter
  • anchor unsalted butter

Do you work for Anchor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Anchor compete?

Anchor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Yoghurt brands9th of 90.05%Shown above
Milk brands1st of 832.2%Show ranking
Butter brands5th of 810%Show ranking
Cheese brands8th of 80.13%Show ranking
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Is Anchor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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