How popular isAnchor?
In September 2026, people searched for Anchor by name about 4,860 times in New Zealand, a 19.1% increase from the previous year. These searches made up 0.13% of all New Zealand cheese brand searches, placing Anchor eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cheese brands, Anchor appeared in one of the four answers and was the joint fifth most recommended of the eight.
Anchor is the eighth most searched of 8 competitors and the joint fifth most recommended in AI answers.
- Barry's BayShare of searches 34%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
MainlandShare of searches 22.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Whitestone CheeseShare of searches 20.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Puhoi ValleyShare of searches 13%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
AnchorShare of searches 0.13%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Anchor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Anchor is the joint fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cheese brands
4 answers
Asked ChatGPT
“Which cheese brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cheese brands in New Zealand?”
Asked ChatGPT
“What's the best cheese brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cheese brands nz”
Searched Google, AI Overview
“cheese for toast”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cheese brands compete with Anchor?
Share of searches by month for Barry's Bay, Mainland, Whitestone Cheese, Puhoi Valley, Over the Moon Dairy, Kāpiti, Anchor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barry's Bay | Mainland | Whitestone Cheese | Puhoi Valley | Over the Moon Dairy | Kāpiti | Perfect Italiano | Anchor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16% | 21.7% | 15.3% | 3.8% | 2.7% | 2.6% | 0.12% |
| Nov 2025 | 38% | 12.6% | 26.6% | 12% | 4.7% | 3.6% | 2.3% | 0.12% |
| Dec 2025 | 33.5% | 7.4% | 23% | 7% | 25.2% | 2.6% | 1.1% | 0.07% |
| Jan 2026 | 41.4% | 14.5% | 19.7% | 13.5% | 5% | 3.2% | 2.3% | 0.31% |
| Feb 2026 | 44.1% | 15.7% | 21.7% | 11.2% | 2.9% | 2.6% | 1.6% | 0.11% |
| Mar 2026 | 42.9% | 17.7% | 20.9% | 10.9% | 2.8% | 2.5% | 2.1% | 0.11% |
| Apr 2026 | 39% | 20.8% | 19.7% | 12.3% | 3.2% | 2.8% | 2% | 0.12% |
| May 2026 | 32.1% | 22.6% | 19.1% | 16% | 3.2% | 3.1% | 3.7% | 0.25% |
| Jun 2026 | 32.1% | 22.7% | 21.6% | 13.9% | 2.9% | 3.5% | 3.2% | 0.14% |
| Jul 2026 | 31.2% | 23.2% | 21.8% | 14.1% | 3.7% | 3.2% | 2.7% | 0.14% |
| Aug 2026 | 26% | 25.5% | 21.7% | 17.6% | 3.5% | 2.7% | 2.8% | 0.14% |
| Sep 2026 | 34% | 22.7% | 20.8% | 13% | 4.2% | 3.3% | 2% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 2.6K | +35.9% | +8 points | |
| 2, held 2nd | 22.7% | 1.7K | -7.4% | -2.8 points | |
| 3, held 3rd | 20.8% | 1.6K | 0% | -0.8 points | |
| 4, held 4th | 13% | 1K | -23.1% | -4.6 points | |
| 5, held 5th | 4.2% | 320 | +23.1% | +0.6 points | |
| 6, moved from 7th to 6th | 3.3% | 250 | +25% | +0.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2% | 150 | -28.6% | -0.9 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.13% | 10 | 0% | 0 points |
34%
Held 1st. 2.6K estimated branded searches, +35.9% vs prior month. Share +8 points.
2.
Mainland22.7%
Held 2nd. 1.7K estimated branded searches, -7.4% vs prior month. Share -2.8 points.
20.8%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
13%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -4.6 points.
4.2%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.
6.
Kāpiti3.3%
Moved from 7th to 6th. 250 estimated branded searches, +25% vs prior month. Share +0.5 points.
2%
Moved from 6th to 7th. 150 estimated branded searches, -28.6% vs prior month. Share -0.9 points.
8.
Anchor0.13%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Anchor and its closest rivals
Every comparison with Anchor
12 comparisons
How has branded search demand for Anchor changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Anchor in New Zealand rose from 4.1K to 4.9K.
- Across the 12 months ending September 2026, Anchor’s share of searches among cheese brands in New Zealand held steady, from 0.12% to 0.13%.
How did search popularity change for New Zealand cheese brands in September 2026?
6 changes
In September 2026, Kāpiti overtook Perfect Italiano to rank 6th among cheese brands in New Zealand, with 3.3% of the searches.
In September 2026, Barry's Bay gained share of searches among cheese brands in New Zealand, from 26% to 34%.
In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%.
In September 2026, Puhoi Valley lost share of searches among cheese brands in New Zealand, from 17.6% to 13%.
In September 2026, Mainland lost share of searches among cheese brands in New Zealand, from 25.5% to 22.7%.
In September 2026, Perfect Italiano lost share of searches among cheese brands in New Zealand, from 2.8% to 2%.
How are Anchor’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 500g anchor butter
- anchor butter
- anchor chocolate milk
- anchor dairy
- anchor dairy products
- anchor dry milk
- anchor lite milk
- anchor milk
- anchor milk uht
- anchor skim milk
- anchor spread
- anchor spreadable
- anchor spreadable butter
- anchor unsalted butter
Do you work for Anchor? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Anchor compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Yoghurt brands | 9th of 9 | 0.05% | Show ranking |
| Milk brands | 1st of 8 | 32.2% | Show ranking |
| Butter brands | 5th of 8 | 10% | Show ranking |
| Cheese brands | 8th of 8 | 0.13% | Shown above |
Is Anchor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.