Anchor vs Kāpiti:Which is more popular?
In September 2026, Kāpiti had more branded searches than Anchor among cheese brands in New Zealand. Kāpiti had about 250 branded searches, while Anchor had 10. Kāpiti made up 3.3% of all cheese brand searches we track, and Anchor accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about cheese brands, Kāpiti appeared in three of the four answers and Anchor in one. Kāpiti was mentioned before Anchor in every answer.
Who do people search for more?
Kāpiti, about 25 searches for every 1 for Anchor
Who does AI mention more?
Kāpiti, mentioned in 3 of 4 answers, Anchor in 1
Who does AI recommend more?
Kāpiti, named ahead of Anchor in every answer
Follow Anchor vs Kāpiti and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kāpiti was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Anchor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Kāpiti was listed before Anchor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mainland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Whitestone Cheese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kāpiti3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Barry's Bay2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Puhoi Valley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Over the Moon Dairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anchor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Perfect Italiano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cheese brands
4 answers
Asked ChatGPT
“Which cheese brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cheese brands in New Zealand?”
Asked ChatGPT
“What's the best cheese brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cheese brands nz”
Searched Google, AI Overview
“cheese for toast”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Anchor or Kāpiti more popular in search?
This chart shows how often people search Google for Anchor and Kāpiti by name. Each line represents a brand's share of searches for all eight cheese brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kāpiti, Anchor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barry's Bay | Mainland | Whitestone Cheese | Puhoi Valley | Over the Moon Dairy | Kāpiti | Perfect Italiano | Anchor |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16% | 21.7% | 15.3% | 3.8% | 2.7% | 2.6% | 0.12% |
| Nov 2025 | 38% | 12.6% | 26.6% | 12% | 4.7% | 3.6% | 2.3% | 0.12% |
| Dec 2025 | 33.5% | 7.4% | 23% | 7% | 25.2% | 2.6% | 1.1% | 0.07% |
| Jan 2026 | 41.4% | 14.5% | 19.7% | 13.5% | 5% | 3.2% | 2.3% | 0.31% |
| Feb 2026 | 44.1% | 15.7% | 21.7% | 11.2% | 2.9% | 2.6% | 1.6% | 0.11% |
| Mar 2026 | 42.9% | 17.7% | 20.9% | 10.9% | 2.8% | 2.5% | 2.1% | 0.11% |
| Apr 2026 | 39% | 20.8% | 19.7% | 12.3% | 3.2% | 2.8% | 2% | 0.12% |
| May 2026 | 32.1% | 22.6% | 19.1% | 16% | 3.2% | 3.1% | 3.7% | 0.25% |
| Jun 2026 | 32.1% | 22.7% | 21.6% | 13.9% | 2.9% | 3.5% | 3.2% | 0.14% |
| Jul 2026 | 31.2% | 23.2% | 21.8% | 14.1% | 3.7% | 3.2% | 2.7% | 0.14% |
| Aug 2026 | 26% | 25.5% | 21.7% | 17.6% | 3.5% | 2.7% | 2.8% | 0.14% |
| Sep 2026 | 34% | 22.7% | 20.8% | 13% | 4.2% | 3.3% | 2% | 0.13% |
How has the Anchor and Kāpiti comparison changed over the last 12 months?
3 findings
- Kāpiti was ahead of Anchor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anchor’s share of searches among cheese brands in New Zealand moved from 0.12% to 0.13%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Kāpiti’s share of searches among cheese brands in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 230 to 250.
How did search popularity change for New Zealand cheese brands in September 2026?
1 change
In September 2026, Kāpiti overtook Perfect Italiano to rank 6th among cheese brands in New Zealand, with 3.3% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Anchor’s and Kāpiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cheese brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.