Brandwave

How popular isKāpiti in search?

In August 2026, there were an estimated 4.7K branded searches for Kāpiti in New Zealand which is up 18.3% over the last 11 months. Kāpiti holds 34.9% estimated Share of Search among New Zealand cheese brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Kāpiti34.9%
  2. Puhoi Valley18.4%
  3. Mainland18.1%
  4. Barry's Bay14.7%
  5. Whitestone Cheese12.2%
  6. Perfect Italiano1.7%
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Which cheese brands compete with Kāpiti?

Kāpiti against cheese brands in New Zealand, by month

Share of Search by month for Kāpiti, Puhoi Valley, Mainland, Barry's Bay, Whitestone Cheese. The figures are in the table below the chart.

View monthly share of search table
MonthKāpitiPuhoi ValleyMainlandBarry's BayWhitestone CheesePerfect Italiano
Oct 202530%16%12.7%24.9%14.5%1.9%
Nov 202536.1%12%9.8%23.7%16.9%1.6%
Dec 202527.2%10.1%8.5%31.2%22%1.1%
Jan 202628.6%15.7%12%28.2%13.9%1.7%
Feb 202629.6%12.5%12.5%29.3%14.9%1.2%
Mar 202628.6%12.9%14.5%28.3%14.2%1.6%
Apr 202627.3%13.8%17.1%26.4%13.8%1.7%
May 202627.1%16.4%18.2%21.8%13.6%2.9%
Jun 202628.6%15.1%17.7%22%14.3%2.3%
Jul 202633.3%15%17%19.2%13.5%2%
Aug 202634.9%18.4%18.1%14.7%12.2%1.7%
Sep 2026——————

  1. 1.Kāpiti

    34.9%

    held 1st · 4.7K estimated branded searches · +18.3% vs prior month · +1.6 points

  2. 2.Puhoi Valley

    18.4%

    moved from 4th to 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +3.5 points

  3. 3.Mainland

    18.1%

    held 3rd · 2.4K estimated branded searches · +19.6% vs prior month · +1 points

  4. 4.Barry's Bay

    14.7%

    moved from 2nd to 4th · 2K estimated branded searches · -13.9% vs prior month · -4.6 points

  5. 5.Whitestone Cheese

    12.2%

    held 5th · 1.6K estimated branded searches · +2.5% vs prior month · -1.2 points

  6. 6.Perfect Italiano

    1.7%

    held 6th · 230 estimated branded searches · -4.2% vs prior month · -0.3 points

Compare search popularity between Kāpiti and its closest rivals

How has branded search demand for Kāpiti changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kāpiti in New Zealand rose from 4K to 4.7K.
  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand increased from 30% to 34.9%.
  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand peaked at 36.1% in November 2025 and was lowest at 27.1% in May 2026.

How did search popularity change for New Zealand cheese brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.

  2. In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.

  3. In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.

  4. In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.

  5. In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%.

  6. Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.

Which ice cream brands compete with Kāpiti?

Kāpiti against ice cream brands in New Zealand, by month

Share of Search by month for Duck Island, Ben & Jerry's, Lewis Road Creamery, Tip Top, Kāpiti, Magnum, Much Moore. The figures are in the table below the chart.

View monthly share of search table
MonthDuck IslandBen & Jerry'sLewis Road CreameryTip TopKāpitiMagnumMuch MooreDeep SouthKillinchy Gold
Oct 202571.4%6.4%5.9%6.6%3.6%1.7%3.2%0.82%0.33%
Nov 202570.1%6.3%5.3%7.6%4.4%1.8%3.3%0.94%0.31%
Dec 202568.8%8.1%5.5%7.8%3.8%1.8%2.7%1.2%0.38%
Jan 202668.2%7.6%5.7%8.1%3.8%2.1%2.8%1.2%0.39%
Feb 202669.2%7.1%5.6%6.9%3.7%2.2%4%0.95%0.32%
Mar 202664.3%9.1%7.2%7.6%4.2%2.1%3.8%1.1%0.4%
Apr 202663.6%10.8%7.5%7.3%4.1%2.4%2.9%0.92%0.52%
May 202657.9%17.6%8.4%6.3%3.5%2.2%2.7%0.96%0.46%
Jun 202655.4%9.2%9.7%9.1%5%3.3%6.5%1.1%0.52%
Jul 202663.6%8.8%7.7%7.3%4.7%2.9%3.6%0.88%0.56%
Aug 202660.7%8.8%8.8%8.2%5.3%3.5%3.3%0.84%0.55%
Sep 2026—————————

  1. 1.Duck Island

    60.7%

    held 1st · 53.7K estimated branded searches · -0.07% vs prior month · -2.9 points

  2. 2.Ben & Jerry's

    8.8%

    held 2nd · 7.8K estimated branded searches · +5.4% vs prior month · +0.1 points

  3. 3.Lewis Road Creamery

    8.8%

    held 3rd · 7.8K estimated branded searches · +20.1% vs prior month · +1.1 points

  4. 4.Tip Top

    8.2%

    held 4th · 7.3K estimated branded searches · +17.1% vs prior month · +0.9 points

  5. 5.Kāpiti

    5.3%

    held 5th · 4.7K estimated branded searches · +18.3% vs prior month · +0.6 points

  6. 6.Magnum

    3.5%

    moved from 7th to 6th · 3.1K estimated branded searches · +24.8% vs prior month · +0.6 points

  7. 7.Much Moore

    3.3%

    moved from 6th to 7th · 2.9K estimated branded searches · -3% vs prior month · -0.3 points

  8. 8.Deep South

    0.84%

    held 8th · 740 estimated branded searches · 0% vs prior month · 0 points

  9. 9.Killinchy Gold

    0.55%

    held 9th · 490 estimated branded searches · +4.3% vs prior month · 0 points

Compare search popularity between Kāpiti and its closest rivals

How has branded search demand for Kāpiti changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand increased from 3.6% to 5.3%.
  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand peaked at 5.3% in August 2026 and was lowest at 3.5% in May 2026.

How did search popularity change for New Zealand ice cream brands in August 2026?

  1. In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.

  2. In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.

  3. In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.

  4. In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.

  5. In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.

  6. Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.

How is Kāpiti measured?

Brandwave collects information about searches that people make online using Kāpiti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • kapiti aged cheddar
  • kapiti blue cheese
  • kapiti cheese
  • kapiti ice cream
  • kapiti icecream
  • kapiti nz

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How the Brand Demand Index is measured

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