Kāpiti vs Much Moore:Which is more popular by branded search in New Zealand?
In August 2026, Kāpiti had more branded searches than Much Moore among ice cream brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Much Moore’s 2.9K, and held a 5.3% Share of Search versus Much Moore’s 3.3%.
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Which is more popular in search, Kāpiti or Much Moore?
Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kāpiti, Much Moore. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kāpiti and Much Moore comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Much Moore took it in February 2026, Kāpiti took it in March 2026, Much Moore took it in June 2026, Kāpiti took it in July 2026.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand moved from 3.6% to 5.3%, and its estimated monthly branded searches moved from 4K to 4.7K.
- Across the 11 months ending August 2026, Much Moore’s estimated Share of Search among ice cream brands in New Zealand moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand ice cream brands in August 2026?
3 changes
In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.
Estimated monthly branded searches for Much Moore in New Zealand fell 18.6% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kāpiti’s and Much Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kāpiti
6 branded search terms
- kapiti aged cheddar
- kapiti blue cheese
- kapiti cheese
- kapiti ice cream
- kapiti icecream
- kapiti nz
Much Moore
14 branded search terms
- much moore
- much moore cookie dough ice cream
- much moore ice blocks
- much moore ice cream countdown
- much moore ice cream flavours
- much moore ice cream outlet
- much moore ice cream pak n save
- much moore near me
- much moore premium ice cream
- much moore rum and raisin ice cream
- much moore salted caramel ice cream
- much moore vanilla ice cream
- muchmoore
- muchmoore co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.