Barry's Bay vs Kāpiti:Which is more popular by branded search in New Zealand?

Name: Barry's Bay vs Kāpiti: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kāpiti had more branded searches than Barry's Bay among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Barry's Bay’s 2K, and held a 34.9% Share of Search versus Barry's Bay’s 14.7%.

Share of Search among cheese brands in New Zealand in August 2026Which is more popular in search, Barry's Bay or Kāpiti?

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Which is more popular in search, Barry's Bay or Kāpiti?

Compare the cheese brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barry's Bay and Kāpiti among cheese brands in New Zealand, by month

Month	Kāpiti	Puhoi Valley	Mainland	Barry's Bay	Whitestone Cheese	Perfect Italiano
Oct 2025	30%	16%	12.7%	24.9%	14.5%	1.9%
Nov 2025	36.1%	12%	9.8%	23.7%	16.9%	1.6%
Dec 2025	27.2%	10.1%	8.5%	31.2%	22%	1.1%
Jan 2026	28.6%	15.7%	12%	28.2%	13.9%	1.7%
Feb 2026	29.6%	12.5%	12.5%	29.3%	14.9%	1.2%
Mar 2026	28.6%	12.9%	14.5%	28.3%	14.2%	1.6%
Apr 2026	27.3%	13.8%	17.1%	26.4%	13.8%	1.7%
May 2026	27.1%	16.4%	18.2%	21.8%	13.6%	2.9%
Jun 2026	28.6%	15.1%	17.7%	22%	14.3%	2.3%
Jul 2026	33.3%	15%	17%	19.2%	13.5%	2%
Aug 2026	34.9%	18.4%	18.1%	14.7%	12.2%	1.7%
Sep 2026	—	—	—	—	—	—

How has the Barry's Bay and Kāpiti comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Barry's Bay took it in December 2025, Kāpiti took it in January 2026.
Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand moved from 24.9% to 14.7%, and its estimated monthly branded searches moved from 3.3K to 2K.
Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand moved from 30% to 34.9%, and its estimated monthly branded searches moved from 4K to 4.7K.

How did search popularity change for New Zealand cheese brands in August 2026?

3 changes

In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.
In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.
In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Barry's Bay’s and Kāpiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.