Brandwave

How popular isBarry's Bay in search?

In August 2026, there were an estimated 2K branded searches for Barry's Bay in New Zealand which is down 40.2% over the last 11 months. Barry's Bay holds 14.7% estimated Share of Search among New Zealand cheese brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Kāpiti34.9%
  2. Puhoi Valley18.4%
  3. Mainland18.1%
  4. Barry's Bay14.7%
  5. Whitestone Cheese12.2%
  6. Perfect Italiano1.7%
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Which cheese brands compete with Barry's Bay?

Barry's Bay against cheese brands in New Zealand, by month

Share of Search by month for Kāpiti, Puhoi Valley, Mainland, Barry's Bay, Whitestone Cheese. The figures are in the table below the chart.

View monthly share of search table
MonthKāpitiPuhoi ValleyMainlandBarry's BayWhitestone CheesePerfect Italiano
Oct 202530%16%12.7%24.9%14.5%1.9%
Nov 202536.1%12%9.8%23.7%16.9%1.6%
Dec 202527.2%10.1%8.5%31.2%22%1.1%
Jan 202628.6%15.7%12%28.2%13.9%1.7%
Feb 202629.6%12.5%12.5%29.3%14.9%1.2%
Mar 202628.6%12.9%14.5%28.3%14.2%1.6%
Apr 202627.3%13.8%17.1%26.4%13.8%1.7%
May 202627.1%16.4%18.2%21.8%13.6%2.9%
Jun 202628.6%15.1%17.7%22%14.3%2.3%
Jul 202633.3%15%17%19.2%13.5%2%
Aug 202634.9%18.4%18.1%14.7%12.2%1.7%
Sep 2026——————
  1. 1.Kāpiti

    34.9%

    held 1st · 4.7K estimated branded searches · +18.3% vs prior month · +1.6 points

  2. moved from 4th to 2nd · 2.5K estimated branded searches · +39.1% vs prior month · +3.5 points

  3. 3.Mainland

    18.1%

    held 3rd · 2.4K estimated branded searches · +19.6% vs prior month · +1 points

  4. 4.Barry's Bay

    14.7%

    moved from 2nd to 4th · 2K estimated branded searches · -13.9% vs prior month · -4.6 points

  5. held 5th · 1.6K estimated branded searches · +2.5% vs prior month · -1.2 points

  6. held 6th · 230 estimated branded searches · -4.2% vs prior month · -0.3 points

Compare search popularity between Barry's Bay and its closest rivals

How has branded search demand for Barry's Bay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barry's Bay in New Zealand fell from 3.3K to 2K.
  • Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand decreased from 24.9% to 14.7%.
  • Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand peaked at 31.2% in December 2025 and was lowest at 14.7% in August 2026.
  • Across the 11 months ending August 2026, Barry's Bay fell from 2nd to 4th among cheese brands in New Zealand.

How did search popularity change for New Zealand cheese brands in August 2026?

  1. In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.

  2. In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.

  3. In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.

  4. In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.

  5. In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%.

  6. Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.

How is Barry's Bay measured?

Brandwave collects information about searches that people make online using Barry's Bay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • barry's bay
  • barrys bay canada
  • barrys bay cheese
  • barrys bay new zealand
  • barrys bay nz
  • barrysbay

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How the Brand Demand Index is measured

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